Content Marketing Manager

Come shape the future of education with us.

Job Purpose

At Compass, our people are united by a common purpose: to make the school day more productive, more impactful and more enjoyable. We're a global provider of School Information Systems (SIS), supporting thousands of schools across Australia, Ireland and the UK every day to help learning thrive. Backed by EQT, we are scaling fast, and marketing sits at the centre of that growth.

This is a role for a commercial content marketer who wants their work measured in pipeline, not page views. You will own the content engine that drives top-of-funnel demand and lifts our bookings rate, spanning customer and product marketing, and translating the Head of Marketing's strategy into a sharp, funnel-aligned content calendar that gives sales something worth talking about.

You won't be executing everything alone. We have selected specialist agencies to support production, and a core part of this role is briefing them, managing them day to day and holding them to a standard. You will turn strategic intent into work that ships on time and performs. Alongside content, you will help run the engine room: our HubSpot lead funnel, marketing operations, digital marketing and event content support.

This is a genuine growth-stage opportunity in a fast-moving EdTech scale-up. You'll report to the Head of Marketing and work closely with Sales, Customer Success, Product and the wider marketing team to build a category-defining brand in Australian education.

What you'll do:

Content Strategy and Production

Build and own a funnel-aligned content calendar for Compass' LinkedIn presence and wider channels, mapped to the strategy and priorities set by the Head of MarketingTranslate strategic briefs into clear, actionable production briefs, and manage our selected agencies and freelancers day to day: setting expectations, reviewing output and holding them to quality, brand and deadline standardsScale organic content into a repeatable pipeline that can feed LinkedIn paid media, giving us the volume and quality needed to amplify with confidenceWrite and edit sharp, commercially minded copy across formats (social, long-form, email, landing pages and sales-facing assets) with a consistent brand voiceBlend customer and product marketing: turn customer proof points, product releases and sector insight into content that moves prospects through the funnel

Marketing Operations and CRM

Optimise the HubSpot lead funnel (forms, workflows, lead capture, scoring and nurture) to improve conversion from top-of-funnel through to sales-readySupport the migration from Zoho to HubSpot and help embed HubSpot as the marketing spine, including list management, segmentation and data hygieneTrack content and campaign performance in HubSpot, reporting on what is contributing to pipeline and bookings, and recommending where to double down

Sales Enablement and Product Marketing

Revamp our sales enablement content (decks, one-pagers, case studies and battlecards) so the sales team is equipped with materials that convertPartner with Sales and Product to keep messaging current, differentiated and grounded in real customer outcomes

Digital and Event Content Support

Support digital marketing execution across LinkedIn, email and web, working with agencies on production and optimisationProvide content support for key events and campaigns, including promotion, follow-up and repurposing event moments into ongoing contentBring a test-and-learn mindset, using AI tools as part of your daily working method to work faster and smarter

Requirements

Responsibilities and Duties

You're organised, proactive and highly detail-oriented. You enjoy bringing people together through well-run events and take pride in making sure every detail is taken care of.

You'll bring:

2+ years' experience in events, marketing or a related field, ideally within the EdTech (education technology) sectorStrong technical confidence, with experience using tools such as Monday.com, Canva and CRM platforms (preferably Zoho or HubSpot), along with email marketing programs and a willingness to use AI toolsExcellent written and verbal communication skills, with the ability to collaborate effectively across teams and stakeholdersStrong organisational and multitasking capability, managing multiple projects, deadlines and event logistics simultaneouslyA proactive and structured approach to work, with the ability to anticipate needs and keep projects movingHigh attention to detail and a commitment to delivering consistently high-quality workA positive, collaborative mindset and the ability to thrive in a small, fast-paced team environmentStrong initiative and ownership, with the confidence to plan ahead and solve problems as they arise

About You

3+ years in B2B SaaS marketing, ideally in a fast-paced, high-growth environmentA strong copywriter who can move between strategic messaging and hands-on production, and make complex propositions simple and compellingExperienced with CRM and marketing automation, HubSpot strongly preferred, and comfortable owning funnel optimisationA proven agency manager who can brief well, manage vendors day to day and get high-quality work delivered on timeData-driven: you connect content to pipeline and bookings, and you use performance data to decide what to do nextCommercially minded, self-directed and energised by a growth-stage, high-expectation environment where the work is measured by the revenue it movesFluent with AI tools as a daily way of working, not a novelty

Benefits

What's in it for you?

You'll join a collaborative, fast-paced team doing work that genuinely improves the school day for thousands of students and educators - with real ownership, variety, and the chance to grow your marketing and events career.

What we offer:

A hybrid working environment, with teams spending three days a week in person at our office hubsLearning and development opportunities, including a dedicated PD budget24/7 access to our Employee Assistance Program (EAP), including face-to-face, phone and live chat supportA parental leave program for both primary and secondary carersA supportive, inclusive culture where your voice is valued and heardThe chance to grow alongside a fast-moving, ambitious organisationThe chance to build a content engine from the ground up, with real ownership and visible commercial impactDirect exposure to marketing leadership and a clear line of sight from your work to company growth

Compass is proud to be an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees.

Prior to commencing employment, you'll need:

A valid Employee Working With Children CheckA satisfactory National Police CheckVerification of unrestricted work rights in Australia (e.g. citizenship, passport or birth certificate)A valid Australian Drivers License

Ready to make a difference?

If you're excited about coordinating events that create meaningful connections across the education community, we'd love to hear from you.

Find out more about Compass on our website - https://www.compass.education/.