Brand & Marketing Assistant – Beauty

About the Role

La Cosmetique / Pharmacoo is looking for an experienced and hands-on Brand & Marketing Coordinator (B2B) to join our growing beauty business.

This is a diverse role working across brand partnerships, marketing campaigns, retail activations, reporting and B2B support.

You will work closely with our management, marketing team, retail stores and international brand partners to coordinate campaigns, maintain strong brand relationships and support new business opportunities.

We are looking for someone who is organised, proactive and strong in execution — someone who can take a project from planning through to execution, follow-up and reporting.

Key Responsibilities

Brand & Marketing Coordination

• Maintain regular communication and strong working relationships with Korean and international brand partners

• Coordinate brand campaigns, promotions and new product launches

• Liaise with brands regarding marketing plans, FOC, testers, samples, gifts and promotional support

• Follow up brand requests, agreed actions and campaign commitments

• Coordinate marketing activities across retail, eCommerce and social channels

• Work with the internal marketing team to ensure EDMs, social content, campaigns and promotional activities are delivered accurately and on time

• Assist with brand business reviews, annual plans and ongoing partnership development

Campaigns, Events & Retail Activations

• Coordinate brand activations, product launches, store promotions and Grand Opening events

• Prepare campaign timelines, event plans, run sheets and supporting materials

• Liaise with shopping centres, brands, influencers, suppliers and store teams

• Attend key activations and events on site and support smooth execution

• Brief relevant teams and ensure campaign requirements are clearly communicated

• Respond to issues quickly and confidently during live events

• Collect results and content following campaigns and activations

Proposals & Reporting

• Prepare professional brand proposals, campaign reports and business presentations

• Produce sales and marketing performance reviews for brand partners

• Turn sales data, campaign results, photos and marketing activities into clear and visually strong reports

• Support preparation of annual business reviews and marketing plans

• Use Canva and/or PowerPoint to create professional presentations suitable for international brand partners and business customers

• Monitor basic performance indicators including sales, sell-through, stock and campaign results

Strong presentation and reporting skills are important for this position.

B2B & Business Development Support

• Support existing wholesale and B2B accounts

• Research potential new retail and business opportunities

• Assist with buyer outreach, product presentations and range proposals

• Coordinate samples, product information, pricing and buyer enquiries

• Follow up proposals, samples and range submissions

• Maintain organised records of B2B opportunities and follow-ups

• Support management with key account and major retail opportunities

There is opportunity for the successful candidate to develop greater responsibility across brand management and B2B business development over time.

About You

You will ideally have 2–4 years of relevant experience in brand marketing, marketing coordination, trade marketing, beauty, FMCG, retail, wholesale or B2B.

We are looking for someone who:

• Has strong execution, organisation and follow-up skills

• Takes ownership and follows tasks through to completion

• Has hands-on campaign or event marketing experience

• Communicates confidently and professionally with external partners

• Has strong written and spoken English

• Is confident using Canva and Advanced Excel,Strong Data Skills

• Can prepare professional proposals, presentations and reports

• Understands basic sales and marketing performance data

• Can manage multiple projects and deadlines

• Is comfortable working both in the office and on site at events

• Enjoys working in a fast-moving retail and beauty environment

Experience in beauty, skincare, cosmetics, K-Beauty, trade marketing, B2B or wholesale will be highly regarded.

Experience working with retail buyers, major retailers or international brand partners will be an advantage.

Korean or Chinese language skills are also an advantage, but not essential.

What We Value

We are looking for someone who combines creativity with commercial thinking and strong execution.

You should be comfortable moving between brand communication, campaign coordination, events, reporting and business development support — and most importantly, making sure projects are properly followed through.

This is a great opportunity for an experienced Coordinator or Executive who wants to broaden their career across Brand Marketing, Brand Partnerships and B2B in the beauty industry.