Campaign Lead

At ASIC, you can be the change that ensures a fair, strong and efficient financial system for the benefit of all Australians. Contribute to delivering on ASIC's purpose, vision, and strategic priorities to help maintain the integrity of the financial system and protect consumers from harm.

Take the lead on one of ASIC's most significant compliance and change initiatives, driving engagement, reform and impact at a national level.

• Location – Sydney, Canberra, Brisbane, Perth, Melbourne or Traralgon VIC
• Salary between $154,355 - $173,180 (depending on experience) plus 15.4% superannuation
• Temporary role, until 30th June 2028
• Applications close at 11:59pm AEST Sunday, 6 September 2026

The team 

ASIC's Registry Operations team manages some of Australia's most critical business registers, serving millions of companies and business names. We support users across the economy, from businesses and professionals to government and the public - helping them register, manage and access vital information, and providing assistance at every stage of their registry journey.

The role

As Campaign Lead, you will drive the delivery of a significant compliance and change campaign, to support the recently legislated enhancements to the Director Identification (ID) regime, providing strategic leadership and oversight. You will collaborate with senior executives, government agencies, and external stakeholders to deliver impactful outcomes, applying strong leadership, sound judgement and exceptional stakeholder management skills.

You will be accountable for:

• Leading the delivery of a high-profile national compliance and change campaign supporting enhancements to the Director ID regime.
• Developing and executing integrated campaign strategies across advertising, digital, stakeholder engagement, and communication channels.
• Partnering with senior leaders, government agencies, industry bodies, and key stakeholders to drive campaign outcomes and support regulatory reform.
• Leveraging market research and audience insights to inform campaign strategy, messaging, and continuous improvement.
• Providing strategic advice, briefings, and recommendations to ASIC executives, Commissioners, and government stakeholders.
• Managing agency partners, budgets, compliance requirements, and reporting while ensuring high-quality delivery against campaign objectives.

About you

To succeed in this role, you will bring:

• Extensive experience in marketing, communications or public relations, with a proven track record delivering large-scale campaigns within government, corporate or regulated environments.
• Exceptional communication, stakeholder engagement and storytelling skills, with the ability to influence and build relationships at the executive level.
• Strong people leadership capabilities, including experience developing high-performing teams, providing strategic direction and fostering a collaborative, results-driven culture.

View the Position Description for more information or click ‘Apply' to start your application. Applications close at 11:59pm AEST Sunday, 6 September 2026.

About ASIC

ASIC's remit is one of the broadest of regulators across the world. ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system. Through our enforcement work, we hold to account those who contravene the law, working to achieve strong outcomes that address the greatest consumer and investor harms.  

ASIC is an equal opportunity employer seeking people who want to make a difference. ASIC is committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. Applications from people of all ages, cultural backgrounds, abilities, LGBTIQ+ identity and people of Aboriginal and Torres Strait Islander decent are encouraged to apply.  

We offer a range of employee benefits including:  

• Attractive superannuation  
• Additional leave entitlements  
• 50/50 hybrid work-from home model  
• Flexible work arrangements  
• Assistance for study and professional development  

To work with us, you need to be an Australian Citizen and be prepared to complete an ASIC Suitability and Baseline Assessment.