Business Development Manager

In This Role, Your Responsibilities Will Be:

1. Sales Strategy & Market Intelligence

   • Monitor market trends, pricing dynamics, and competitive landscape to identify and capitalise on sales growth opportunities.

   • Provide market-driven input into the New Product Development (NPD) process based on customer insights and emerging market needs.

   • Conduct competitive analysis and develop targeted action plans to strengthen market positioning and drive revenue growth.

2. Key Account Development & Management

   • Manage key accounts across the electrical industry, strengthen mutual cooperation, and lead / drive tailored solutions development through effective external and internal communications.

   • Identify and engage electrical contractors, wholesalers, and project developers, and actively pursue partnerships with high-potential customers to expand the customer base.

3. End User Focus

   • Gain in-depth understanding of end users’ requirements across solar/energy, electricity transmission, and data centre sectors, and broader electrical industry trends.

   • Focus on solar/energy, electricity transmission, and data centre applications, identifying unmet customer needs to drive targeted sales efforts.

   • Develop and deepen sales relationships with electrical contractors, project managers, and other key end user segments, exploring new business opportunities and account models.

4. Electrical Wholesale Channel Establishment

   • Develop and establish an electrical wholesale channel strategy, identifying and onboarding suitable wholesale partners to build a scalable route to market.

   • Manage and grow relationships with electrical wholesalers, optimising pricing and incentive structures to drive adoption and channel loyalty.

   • Explore new go-to-market approaches within the electrical wholesale sector to expand reach and accelerate revenue growth.

5. Industry Engagement & Competitor Intelligence

   • Participate in electrical industry events, trade associations, and forums to raise Emerson professional tool brand awareness and influence.

   • Monitor key competitors’ activities, product updates, and market movements to inform sales strategy.

Who You Are:

• A self-driven professional with strong business acumen and strategic thinking.

• An excellent communicator who can collaborate effectively across internal teams and external partners.

• A team player who thrives in a dynamic, cross‑cultural environment.

• Willing and flexible to travel as required to support business development activities.

For This Role, You Will Need:

• Bachelor’s degree (B.A.) from a four‑year university.

• At least 5+ years of MNC working experience in a sales or product marketing role in B2B business.

• Proven experience in new product promotion and execution in business development.

• Good English capability, both oral and written.

• Good computer skills.

• Strong communication capability and the ability to work independently with a results‑oriented mindset.

Preferred Qualifications That Set You Apart:

• Engineering or business background preferred.

• MBA is a plus.