Digital Marketing & Content Specialist

Company Description Spartan AUS 3.0 is an event company that delivers a suite of brands including Spartan Race, Tough Mudder, HIGHLANDER and Deka. part of the world’s leading obstacle race brand, inspiring over 1 million Australians through high-impact fitness events and lifestyle content. The organization brings thousands of people off the couch each year, helping them transform through challenging races and a supportive community. Events range from 5k Spartan Sprints and kids races to demanding 50km Ultras and 100k multi-day HIGHLANDER hiking events, catering to all fitness levels. Spartan AUS 3.0 also provides health and training tips, workout tours, and ongoing support to help participants stay engaged and motivated. The team is passionate about building an inclusive, energetic community that empowers individuals and groups to become stronger and more resilient.
Job SummaryThis dynamic role will own the day to day delivery and optimisation of HIGHLANDER’s digitalmarketing activity across all marketing platforms.
Job DescriptionThis role will be responsible for creating engaging content, managing campaigns, optimisingcustomer journeys and using data to drive awareness, leads and event registrations.The ideal candidate is a marketing professional that understands the full digital ecosystem,with strong capability across performance marketing, content creation, campaign strategy,execution and optimisation.The role would include working at events (including weekends) to capture and postcontent. Reporting to the Marketing Manager, this role will work closely with the BrandDirector and wider operations team to align marketing activity with commercial goals, eventlaunches and participant growth.
Key ResponsibilitiesManage the build and optimisation of digital campaigns across Meta Ads, LinkedInCampaign Manager and Google Ads with Digital Agency.Develop LinkedIn copy and post focused on corporate partnerships, teamexperiences and commercial opportunities.Manage and maintain the content calendar across social platforms.Write engaging, platform-specific copy that reflects the HIGHLANDER brand voice(Facebook, IG, Facebook Group, LinkedIn, Youtube)Create, schedule and publish content across Instagram, Facebook and LinkedIn plusfollow up with audience engagement.Create and manage email campaigns, newsletters and event communications.Develop automated customer journeys for leads, registrations and past participants.Monitor campaign performance including open rates, click through rates andconversions.Confidently use marketing-related platforms in a timely manner for Landing page,design asset, CMS (e.g. Canva, CapCut, Adobe, Meta, GA4, WIX, Klaviyo etc)Support the development and implementation of marketing, digital andcommunication strategies across the organisation.
About YouYou are a hands on digital marketer who enjoys both strategy and execution. You are comfortable working independently, managing multiple priorities and turning ideas into measurable outcomes.You will ideally have:3–5 years of experience in digital marketing.Strong hands on experience managing paid advertising campaigns.Experience managing social media channels and content calendars.Strong written communication skills and the ability to create engaging content.Confidence creating basic digital assets and marketing content.Experience with LinkedIn marketing and B2B lead generation.Ability to interpret data and use insights to improve performance.Experience in events, outdoor, tourism, sport, fitness or lifestyle industries is highly regarded.Experience with platforms such as Salesforce Marketing Cloud, Klaviyo, WIX, Meta Business Manager, Google Analytics, Google Ads, TikTok Ads, Canva or similar tools.Experience with ticketing or registration platforms.Understanding of SEO, paid search and website CMS platforms.A passion for the outdoors and community experiences is a bonus.
How to apply: email chloe@highlanderadventure.com.au and send through a Cover Letter and your CV.