Senior Manager, Product Marketing

Job Description

The Senior Manager, Product Marketing (Partner Payroll & RTA) is responsible for driving the go-to-market readiness and demand program for ELMO's partner payroll integrations and owned RTA product portfolio. This includes leading the market launch of our RTA brand and product in Australia.

Key Responsibilities:

• Lead the GTM strategy, market launch, positioning, and messaging architecture for ELMO's new RTA brand and product in Australia.

• Own the overarching narrative defining our RTA and partner payroll portfolio as part of ELMO’s Complete Workforce Platform.

• Develop segment-specific (aged care, hospitality, retail, manufacturing) value propositions, buyer personas, and outcome-driven use cases.

• Build adoption and expansion playbooks (including ROI validation, cross-sell/upsell) to drive revenue and track success metrics.

• Design and execute Voice of Customer (VoC), win/loss analysis, and competitive intelligence programs to influence product roadmap and pricing.

• Partner closely with Sales Enablement to translate positioning into effective sales conversations, certification programs, and demo narratives.

• Collaborate cross-functionally with Core Product Marketing, Demand Generation, and Partner teams for aligned messaging and execution.

Skills & Expereince:

• 7-10+ years in Product Marketing within high-growth B2B SaaS (multi-product portfolios or partner ecosystems preferred), with 3+ years in senior/lead roles.

• GTM & Product Launches: Proven success bringing new products/brands to market, from initial positioning architecture to GTM execution.

• Revenue & Adoption: Demonstrated track record of driving product adoption, expansion revenue, and pipeline growth.

• Customer & Market Insights: Hands-on experience with VoC programs, win/loss research, and competitive intelligence.

• Domain Expertise: Experience in workforce management, HR tech, payroll, or time & attendance solutions is highly regarded.

• Core Mindset: A strategic storyteller and systems-builder who thrives in fast-paced environments, manages ambiguity with high autonomy, and possesses high EQ/IQ to influence stakeholders without authority.

Apply now and be part of the team shaping the future of work at ELMO!

ELMO Software Pty Ltd is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. We are also committed to advancing reconciliation at ELMO through our Reflect Reconciliation Action Plan (RAP).

At ELMO, we are passionate about empowering HR with responsible, secure and safe AI, aiming to be among the first in Australia and New Zealand to achieve ISO 42001:2023 certification. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies, making data privacy and security paramount in every role.