Marketing, Brand & Content Manager

Sydney or Melbourne based | Work from home
Most marketing roles ask you to build someone else’s brand. This one asks you to help shape the brand that represents marketers themselves.
The Australian Marketing Institute (AMI) is the peak professional body for marketers in Australia. We support marketers throughout their careers through professional development, accreditation, events, thought leadership and the Certified Practising Marketer (CPM) designation.
And we are entering an important new chapter.
We’re looking for a Marketing, Brand & Content Manager who can help make AMI more relevant, more visible and more engaging to Australia’s marketing community. This isn’t a role where you spend your days briefing other people to do the marketing. You’ll be expected to think and do.
What you’ll ownYou’ll lead AMI’s brand, content and always-on marketing, developing integrated campaigns across membership, CPM, professional development, events, Awards, partnerships and thought leadership.You’ll:Build and manage AMI’s annual marketing, campaign and content calendar.Create strong content across email, web, LinkedIn and other digital channels.Develop campaigns that drive awareness, engagement and participation.Strengthen AMI’s positioning, messaging and value proposition.Build our industry voice through thought leadership, member stories, interviews and commentary.Manage website and social content and maintain a strong, consistent brand presence.Identify PR, partnership and earned-media opportunities.Brief and manage creative, digital and specialist partners.Use performance data to understand what is working, what isn’t and what we should do differently.
Who we’re looking forYou’re a marketer who can see the bigger picture without becoming allergic to execution.You can develop the idea, write the copy, build the campaign and get it into market.You’ll ideally bring:5+ years’ relevant marketing experience.Digital native with AI first mindsetStrong campaign planning and execution skills.Excellent writing, editing and storytelling ability.Hands-on experience across email, web and social channels.Experience using email marketing platforms and website CMS, ideally HubSpot and WordPress.A strong understanding of brand and integrated marketing.Confidence working across owned, earned and paid channels.Experience managing agencies and suppliers.A practical understanding of analytics and campaign performance.The ability to work autonomously, move quickly and manage competing priorities.
Experience in professional development, education, events, membership or B2B marketing would be useful, but association experience is absolutely not essential.
Why AMI?Because this is a marketing job with an unusually interesting audience: marketers.
You’ll work with leading practitioners, organisations and industry voices and have genuine scope to influence how AMI shows up in the market. We’re a small national team, which means good ideas don’t have to travel through seventeen layers of approval before anything happens. The role is primarily work from home, with occasional face-to-face meetings and events in Sydney or Melbourne.
If you’re looking for a role where you can combine brand thinking, great content and hands-on marketing, we’d like to hear from you.