Activation Executive

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

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The purpose of the Activation Executive is to deliver best-in-class media activation planning and buying across all channels, ensuring campaigns consistently achieve agreed objectives while demonstrating a strong understanding of the Australian media landscape.

Working closely with the Senior Activation Executive and Activation Manager, you'll help deliver exceptional client outcomes and high-quality work. You'll also play an important role in the day-to-day development and mentoring of the Activation Coordinator.

Your scope will include:

• Collaborate with Client Service teams to develop activation plans and media recommendations across all channels, including digital.
• Negotiate, buy and implement approved media campaigns, ensuring all activity is delivered in line with campaign objectives.
• Monitor campaign performance and support ongoing optimisation to maximise results.
• Prepare timely, accurate campaign reporting and provide performance insights where appropriate.
• Oversee campaign implementation, ensuring campaigns launch on time and all proofs, trafficking and reporting requirements are completed accurately.
• Build and maintain strong relationships with internal stakeholders, media owners and external partners.
• Develop a strong understanding of the Australian media landscape, market trends and client industries to inform campaign recommendations.
• Attend training sessions and actively build knowledge of media tools, systems and industry best practice.
• Support the day-to-day development and mentoring of the Activation Coordinator.
• Contribute positively to Spark Foundry's culture by living the agency's values and delivering high-quality work.

Campaign Delivery & Activation

• Execute media buys across digital and offline channels in line with approved plans.
• Monitor campaign pacing, performance and delivery to ensure campaign objectives are achieved.
• Implement campaign optimisations under the guidance of senior team members.
• Ensure all campaign implementation is accurate, timely and completed to a high standard.
• Prepare campaign reporting, including performance summaries and key insights.
• Support campaign reconciliations and ensure all documentation is completed accurately.
• Escalate campaign delivery issues proactively and work collaboratively to resolve them.

Organisational Relationships

Key contacts:

• Client Service Teams
• Trading Team
• Digital Activation Teams
• Finance
• Data & Analytics
• Investment Team
• Wider Spark Foundry teams

External

• Media owners
• Technology and platform partners
• Media suppliers
• Industry partners

Commercial

• Support the delivery of campaigns within approved budgets.
• Manage campaign financial administration, including reconciliations and budget tracking.
• Ensure accuracy across financial reporting and campaign documentation.
• Resolve finance-related queries in a timely manner.
• Maintain strong attention to detail across all commercial and campaign administration.

People

• Build strong relationships with internal teams, media partners and clients.
• Support the ongoing coaching and development of the Activation Coordinator.
• Communicate proactively and professionally with stakeholders.
• Collaborate effectively across teams to deliver high-quality client outcomes.
• Demonstrate accountability and ownership of campaign delivery.
• Contribute positively to team culture and Spark Foundry's values.

Skills & Competencies

• Minimum 12 months' experience in a Media Coordinator role or at least 1 year in a similar Activation Executive position.
• Good understanding of the Australian media landscape.
• Experience across media planning, buying and campaign activation.
• Strong organisational and time management skills.
• Excellent attention to detail and financial accuracy.
• Strong numerical and written communication skills.
• Ability to manage multiple campaigns and competing deadlines.
• Intermediate Microsoft Office skills.
• Passion for media, innovation and emerging industry trends.
• Strong stakeholder management and relationship-building skills.

Activation Executive Behaviours:

• Accountable & Reliable – Takes ownership of campaign delivery and consistently meets deadlines.
• Detail-Oriented – Maintains high levels of accuracy across campaign implementation, reporting and financial management.
• Collaborative – Builds strong relationships with clients, internal teams and media partners.
• Proactive – Identifies opportunities and potential issues early, taking action to support successful campaign delivery.
• Adaptable – Thrives in a fast-paced environment and embraces change and new ways of working.
• Curious & Commercially Minded – Keeps up to date with media trends, market developments and client opportunities.
• People-Focused – Supports the development of junior team members and contributes positively to team culture.

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.