MARKETING SPECIALIST

About the role

We're looking for a creative, trend-driven Marketing Specialist who understands how to turn ideas into content that gets attention, builds engagement and grows a brand across social media. You should be someone who doesn't just follow a content calendar — you understand what's trending, why it's working and how to adapt it creatively for the brand.

Key responsibilities

• Create engaging content for Instagram, Facebook, TikTok, YouTube and other social platforms

• Act, Develop Reels, short-form videos, graphics, carousels and promotional content

• Plan and execute social media and influencer marketing strategies

• Identify relevant trends, viral formats, sounds and content opportunities

• Find and collaborate with influencers and content creators

• Shoot, act, edit and optimise short-form video content

• Design professional social media graphics and marketing creatives

• Develop fresh content concepts, hooks and campaign ideas

• Maintain consistent branding across all digital content

• Monitor social media performance and continuously improve content based on results

About you

• Strong understanding of social media marketing and content strategy

• Excellent acting and camera skills

• Excellent video editing skills

• Strong graphic design skills

• Experience with content creation and influencer marketing

• A strong eye for visual storytelling and branding

• Ability to create attention-grabbing hooks and concepts

• Good understanding of current Reels, TikTok and short-form video trends

• Comfortable using tools such as Adobe Creative Suite, Canva, CapCut or similar platforms

• Creative, proactive and able to bring new ideas without waiting to be told what to create