Social Media Coordinator

Company Description Mr. Smith is an Australian-made luxury haircare brand, dedicated to Style, Substance and Simplicity: Style above all else, Substance of ingredients and Simplicity by design. Distinguished by a refined luxury, our vision is to create exceptional, Australian-made haircare products, meticulously crafted from a selection of Australian botanicals and essential oils. With a focus on formulating intentional products that deliver professional results, Mr. Smith continues to redefine modern haircare through thoughtful design and uncompromising quality. We believe that what we leave out is just as important as what we leave in. That is why we are committed to creating products that do not contain sulfates or parabens; why we have never tested on animals and why all of our products are PETA certified.
Role Description The Social Media Coordinator is a full-time, on-site role based in Collingwood, VIC. This position is responsible for planning, creating, and publishing engaging social media content that reflects Mr. Smith’s brand aesthetic and values across key platforms. Day-to-day responsibilities include managing social media calendars, coordinating posts around product launches, editorial work, and education initiatives, and monitoring community engagement through comments, messages, and inquiries. The role involves collaborating with the marketing and creative teams to develop campaigns, track performance metrics, and optimise content based on analytics and audience insights. The Social Media Coordinator will also support influencer and stylist partnerships, ensuring consistent brand messaging and maintaining a strong online presence.
Qualifications
Ability to create and manage high-quality Social Media Content Creation and Social Media Marketing activities aligned with brand guidelines.Strong Communication and Writing skills to craft clear, engaging, and on-brand messaging for diverse audiences.Experience with all social media platforms; most importantly Instagram, Facebook, LinkedIn, YouTube and TikTok.Demonstrated experience in Digital Marketing, including basic analytics, campaign optimisation, and platform best practices.Familiarity with beauty, fashion, or hair care industries, and an eye for visual aesthetics and luxury brand storytelling.Proficiency with social media management tools and graphic or video editing applications (e.g., Canva, Adobe Creative Cloud, mobile editing apps).Strong organisational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.Ability to work collaboratively with creative, education, and sales teams, and to adapt to feedback and evolving brand priorities.Relevant qualification in Marketing, Communications, Media, or a related field, or equivalent professional experience.