Head of Partner Marketing (Coverforce & Strategic Partners)

Head of Partner Marketing (Coverforce & Strategic Partners)

Lead growth, elevate marketing capability and make a real impact across our partner network.

Because at CBN, we’re looking for someone who can partner with our network members to elevate their businesses, helping them grow, improve performance and navigate opportunities across the insurance landscape.

🔷 About CBN

At Community Broker Network, we’re not just supporting insurance businesses – we’re shaping the future of the industry. As Australia’s largest network of general insurance authorised representatives, we empower over 300 businesses and 1,000 employees across the country.

Our team offers market access, technology, education, marketing, HR, business advice, and more, supporting brokers from Perth to Cairns.

We’re a certified Great Place to Work with an incredible culture, and a genuine commitment to helping our people grow.

Our values: 

🔹 We Listen (Understand) 

🔹 We Achieve (Accomplish) 

🔹 We Are One (Together)

🔷 Purpose of the Role

As our Head of Partner Marketing Services, you will lead the growth, service performance and commercial success of marketing services across our Strategic Partner portfolio.

You will own the marketing strategy and roadmap, working closely with partner principals and senior stakeholders to align marketing initiatives with business objectives.

This role combines strategic thinking with commercial accountability and hands-on leadership. You’ll oversee everything from brand and digital strategy through to lead generation, campaigns, customer engagement and marketing technology, while leading a high-performing team and driving measurable outcomes.

✨ What You’ll Do

• Lead the marketing strategy, roadmap and operating plan across our Strategic Partner portfolio and Coverforce.
• Drive sustainable revenue, margin, service adoption and scalable growth.
• Partner with business principals and senior stakeholders to develop marketing plans aligned to their commercial objectives.
• Lead initiatives that improve business growth, efficiency, capability and customer outcomes.
• Oversee marketing services including websites, digital journeys, lead generation, brand, content, campaigns, events and engagement programmes.
• Manage budgets, forecasts, resources, suppliers and performance reporting.
• Oversee marketing technology, automation, data and performance measurement.
• Ensure appropriate privacy, compliance and governance practices are maintained.
• Build strong relationships across CBN, our partners and senior stakeholders.
• Lead, develop and inspire the marketing team, creating accountability, innovation and service excellence.

💡 What You’ll Bring

We’re looking for an experienced marketing, growth or customer leader who combines strong commercial acumen with the ability to build relationships and turn strategy into measurable results.

Ideally, you’ll bring:

• A relevant qualification in marketing, business or communications, or equivalent substantial experience.
• Significant experience in senior marketing, growth or customer leadership roles.
• Strong commercial and financial management capability, including experience managing budgets and delivering revenue and margin outcomes.
• Experience leading and developing high-performing teams.
• A proven ability to develop, improve and scale service offerings.
• Strong experience across digital marketing, websites, campaigns, brand and customer engagement.
• Excellent stakeholder management and influencing skills, with the confidence to work with senior leaders and business owners.
• A strategic mindset combined with a practical, hands-on approach to delivery.
• Experience within insurance, financial services or professional services would be highly regarded.
• Most importantly, you’ll be commercially curious, partner-focused and collaborative, with the ability to bring people together and create meaningful outcomes.

🔷 Our Awesome Benefits!

At CBN, we genuinely care about our people – and it shows.

Here’s what you’ll enjoy:

🏆 Great Place to Work certified 

🌟 Hybrid working flexibility – 3 days in the office, 2 days at home 

🧘 Wellbeing allowance 

🥰 Mental health days & birthday leave 

💰 Competitive salaries 

📚 Study support & professional development opportunities

 💫 Incentive & bonus plan 

👶 Paid parental leave 

❤️ Salary continuance benefit 

✈️ Travel and cyber insurance discounts 

👏 Regular team events and cultural activities 

😍 Extra perks like health insurance discounts, retail offers, and more!

🔷 Ready to Join Us?

If you’re passionate about building relationships, driving business performance, and making a real impact across a national network, we’d love to hear from you.