Tiktok Lead

ABOUT MESHKI

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.

Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.

Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

ABOUT THE ROLE

TikTok is one of the fastest-growing engines for MESHKI’s brand and commercial growth, and this role owns it end-to-end. As TikTok Lead (AU), you’ll take full ownership of the channel: shaping content strategy, leading a talented creator team, and turning platform insights into culturally relevant, high-performing content. This is a role for someone who lives and breathes TikTok, who can spot a trend before it peaks, and who wants to build something with real commercial impact, on a platform where MESHKI’s next chapter of growth is already unfolding.

WHAT YOU’LL BE DOING

• Owning the TikTok channel end-to-end, including feed planning, content direction, publishing cadence, and overall channel performance
• Driving sustainable channel growth through data-led strategy, audience insights, and platform optimisation
• Leading and developing the TikTok content team, providing clear creative direction and regular coaching
• Improving key performance metrics, including engagement rate, views, watch time, and follower growth
• Ensuring all content is fully optimised across SEO, hooks, editing, captions, and platform best practices
• Proactively monitoring TikTok trends, algorithm updates, and platform shifts to keep MESHKI ahead of the curve
• Building and nurturing an engaged TikTok community, with content aligned to global trade calendar initiatives and a strong focus on the U.S. market
• Partnering closely with Social, Creative, Brand, Trade, and Influencer teams to ensure TikTok is fully integrated into key brand and commercial moments
• Delivering regular performance reporting with clear insights and optimisation recommendations

WHAT YOU’LL NEED TO BRING

• Proven experience leading a TikTok channel, with a track record of driving follower growth, engagement, and viral content
• Deep platform expertise, including a strong grasp of algorithm behaviour, content trends, and what drives cultural relevance on TikTok
• Demonstrated ability to lead and develop a content or creative team, with a hands-on coaching style
• Strong analytical skills, with confidence using performance data to shape content strategy and creative direction
• A sharp creative eye, with an understanding of what makes content perform, from hooks and editing to sound and storytelling
• Excellent cross-functional communication skills, with experience working across social, creative, brand, and trade teams
• A test-and-learn mindset, comfortable experimenting with new formats and iterating quickly based on performance

Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.