Digital Marketing and Brand Specialist(Health & Wellness)

About the Role
We’re building a new health and wellness brand and we’re looking for a hands-on Digital Marketing Specialist to join our core brand team. This isn’t a traditional “strategy-only” marketing role — we need someone who’s ready to roll up their sleeves, get into the weeds of the DTC website and CRM, and also step in front of customers and distributors to tell our brand and science story.
Major respsonsibilites include but not limited to:
• Run the day-to-day operations of our brand’s DTC website — new product launches, campaigns, content updates, and ongoing site optimization • Own CRM, EDM, consumer engagement, and member growth initiatives • Work as a core member of the brand team, helping drive growth across Australia and international markets Take on broader brand and marketing projects as they come up • Help plan and execute new product launches, brand campaigns, and marketing activities • Deliver new product and product science training sessions to distributors • Represent the brand at distributor meetings, trade events, exhibitions, and brand activations
About You • 3–5 years of digital marketing experience, ideally with an Australian health, supplement, or nutrition brand • Hands-on experience managing a Shopify (or similar DTC) website — you’re comfortable in the backend, not just the brief • Strong understanding of CRM/EDM tools and consumer/member growth strategies • Confident presenting to distributors, partners, and customers — able to translate product science into a clear, compelling story • An entrepreneurial mindset: comfortable with ambiguity, happy to wear multiple hats, and motivated by building a brand rather than maintaining one • Willingness to travel for trade shows, distributor meetings, and brand events