SEO Specialist

David Jones has shaped Australian retail for over 180 years, and today its digital presence is just as important as the feeling you get walking through the doors of a flagship store. Our Omni Digital team in Melbourne is looking for an SEO Specialist who knows how to turn search intent into meaningful customer journeys and who wants to do it at scale, across one of Australia's most recognised retail brands.

What You'll Own

• Develop and execute on-page, off-page, and technical SEO strategies that grow organic visibility across the davidjones.com catalogue
• Conduct keyword research, content gap analysis, and competitive benchmarking to inform the broader digital content roadmap
• Partner with merchandising, content, and development teams to ensure SEO requirements are embedded in site updates and product launches
• Monitor, analyse, and report on organic performance using tools such as Google Search Console, SEMrush, or equivalent platforms

What You Bring

• Proven experience in an SEO specialist or similar role, ideally within a large e-commerce or retail environment
• Solid technical SEO grounding — crawl management, site architecture, Core Web Vitals, and structured data are familiar territory
• Experience working within complex CMS environments and collaborating with development teams on implementation
• Strong analytical skills with the ability to translate data into clear, prioritised recommendations
• Familiarity with the nuances of category and product-level SEO within large catalogue sites
• Clear written communication skills for briefing content and presenting insights to non-technical stakeholders

Why David Jones

Joining the Omni Digital team means working at the intersection of a storied retail brand and a genuinely ambitious digital transformation. David Jones invests in its people through structured development opportunities, generous team member discounts across its full product range, and a hybrid working model that trusts you to manage your time. The Melbourne CBD office puts you at the centre of a collaborative team where digital, creative, and commercial minds work closely together, not in silos. This is a role where your recommendations will reach millions of Australians searching for the brands and products they love.