Performance & Brand Marketing Manager

Valor Residential | Sydney, NSW | Full-Time

The Opportunity

Valor Residential is an architectural design and construction company delivering high-end custom homes, major renovations and residential projects across Sydney.

We are looking for an exceptional Performance & Brand Marketing Manager to take ownership of our marketing function internally.

This is not a traditional marketing coordinator role, nor are we looking for someone whose experience is limited to managing agencies.

We are looking for someone who is highly capable, hands-on and commercially driven — someone who can personally manage significant paid media budgets while also understanding what it takes to build and protect a premium brand.

You will work closely with the Managing Director and sales team, with direct visibility over the quality of enquiries, sales outcomes and projects generated from your campaigns.

What You'll Own

Meta Advertising & Lead Generation

You will take direct ownership of our Meta advertising.

You must be highly proficient in Meta Ads Manager and capable of personally building, managing and optimising campaigns at significant scale.

Responsibilities include:

• Build, launch and manage Meta advertising campaigns

• Confidently manage and scale $50,000+ per month in advertising spend

• Develop campaign structures, audiences and testing strategies

• Manage creative testing and iteration

• Monitor CPL, qualified lead cost and customer acquisition performance

• Work closely with our sales team to understand which campaigns are producing genuinely qualified opportunities

• Analyse campaign and CRM data to continually improve performance

• Manage tracking, attribution and conversion events

• Develop and optimise landing pages and conversion funnels

• Continually test new offers, messaging, audiences and creative

We care far more about qualified opportunities and projects generated than vanity metrics or cheap leads.

Brand

Valor operates in the premium residential market.

You will need a strong eye for detail and an understanding of premium branding, architecture, design and visual communication.

You will be responsible for ensuring everything we put into the market is consistent with the standard of homes we design and build.

This includes:

• Brand campaigns

• Advertising creative

• Website and landing-page presentation

• Project marketing

• Photography and video direction

• Social media presentation

• Marketing collateral

• Maintaining consistency across every customer touchpoint

You need to understand the difference between marketing that simply generates clicks and marketing that builds a valuable brand.

We expect both.

Content Creation

This is a hands-on position.

You must be willing and capable of getting out to our projects, working with our team and clients, and capturing the content required to tell the Valor story.

Content will include:

• YouTube videos

• Project walkthroughs

• Construction updates

• Educational content

• Client stories and testimonials

• Short-form video

• Instagram Reels

• Organic social media

• Photography

• Behind-the-scenes content

• Brand campaigns

You don't need to be a cinematographer, but you must understand how to capture high-quality content and have the judgement to know what is worth publishing.

Content Distribution

Creating content is only half the job.

You will develop a system for turning our projects, people and knowledge into consistently distributed content across:

• YouTube

• Instagram

• Facebook

• LinkedIn

• Website

• Email

• Paid advertising

A single piece of long-form content should be capable of becoming multiple pieces of short-form and supporting content across different channels.

Who We're Looking For

You are someone who combines performance marketing ability with creative and brand judgement.

You are analytical enough to manage a significant advertising budget but creative enough to recognise excellent content and premium brand presentation.

Most importantly, you are a doer.

You don't simply prepare strategies and hand the execution to an agency.

You know how to get into the platforms and execute.

You will ideally have:

• Advanced knowledge of Meta Ads Manager

• Proven experience personally managing significant paid media budgets

• Experience managing or scaling accounts with $50,000+ monthly advertising spend

• Strong understanding of lead-generation campaigns

• Strong understanding of tracking, attribution and analytics

• Experience with landing pages and conversion optimisation

• Strong creative judgement

• Excellent attention to detail

• Experience creating and distributing video and social content

• Understanding of YouTube and short-form video

• An appreciation for premium brands, architecture, property or design

• Ability to analyse marketing performance commercially rather than focusing purely on marketing metrics

• Confidence working directly with senior leadership

• A willingness to learn our customers, our projects and our industry in depth

Experience in construction, property, architecture or luxury brands would be highly regarded but is not essential.

What Success Looks Like

Your success won't be measured by followers, impressions or the number of leads generated.

We will measure:

Qualified opportunities generated.
Cost per qualified opportunity.
Design and construction opportunities created.
Conversion performance.
Growth in organic reach and audience.
Quality and consistency of content.
Strength and consistency of the Valor brand.

Our objective is to build an internal marketing capability that understands our customers better than an external agency ever could.

Why Valor

You will have access to something most marketers don't — a constant stream of genuinely interesting material.

Architectural homes. Construction sites. Design development. Interiors. Finished projects. Client stories. Cost and estimating knowledge. Problems being solved in real time.

You'll work directly with the Managing Director and have the autonomy to test ideas, build campaigns and see the commercial results of your work.

We are building a significant residential design and construction business, and this role has the opportunity to become a key part of that growth.

If you are looking for a role where you can take genuine ownership of marketing rather than managing suppliers from the sidelines, we'd like to hear from you.