Brand & Content Marketing Specialist

About Dahua Technology

Dahua Technology is a global leader in video-centric AIoT and smart security solutions, with products and services used across more than 180 countries and regions worldwide.

In Australia, Dahua Technology has built a strong reputation within the security and technology industry, providing innovative CCTV, intercom, alarm, access control, networking, and smart business solutions to channel partners and customers nationwide.

About the Role

We are looking for a proactive and creative Brand & Content Marketing Specialist to strengthen Dahua's brand presence across Australia and New Zealand.

The role will have a strong focus on developing high-quality, locally relevant brand and marketing content, including press releases, customer case studies, website content, partnership announcements and campaign messaging.

You will also work closely with our Emerging Business teams to support the go-to-market development of new B2B and consumer product categories, helping translate product and business priorities into effective local marketing initiatives and content.

This is a hands-on role suited to someone who combines strong writing and storytelling skills with practical marketing and commercial thinking.

Key Responsibilities

1.       Brand & Content Marketing

·         Develop high-quality local marketing content, including press releases, case studies, customer stories, website articles, partnership announcements and campaign materials.

·         Translate product features, business initiatives and customer insights into clear and compelling marketing stories.

·         Localise regional and global content to ensure relevance for ANZ audiences.

·         Maintain consistent brand messaging, tone of voice and positioning across marketing channels.

·         Identify opportunities to strengthen Dahua's local brand presence and thought leadership.

2.       PR & Corporate Communications

·         Support local PR and media relations activities, including media outreach and partnership announcements.

·         Coordinate corporate communications and support key brand and business announcements.

·         Work with internal stakeholders, customers, partners and external agencies to identify PR and earned media opportunities.

·         Support initiatives that strengthen Dahua's brand awareness and corporate reputation in the ANZ market.

3.       Emerging Business & Consumer Marketing

·         Partner with Emerging Business teams to understand business priorities, target audiences and product value propositions.

·         Support go-to-market activities for new B2B and consumer product categories.

·         Develop campaign messaging, content concepts and marketing materials for product launches and promotional activities.

·         Support the development of consumer-facing channels, including TikTok and short-form content.

·         Coordinate content production with external agencies, videographers and creators where required.

·         Monitor campaign and content performance and recommend improvements.

4.       Integrated Campaign Support

·         Support integrated marketing campaigns and product launches through the development of campaign messaging, content and marketing assets.

·         Work with Marketing Owners and business teams to ensure campaign communications are aligned with local brand positioning and messaging.

Qualifications

·         Bachelor's degree in Branding, Marketing, Communications, Journalism or a related field.

·         4 - 5+ years of experience in brand marketing, content marketing, marketing communications or a related role.

·         Excellent English writing and copywriting skills, with demonstrated experience creating professional marketing content.

·         Strong storytelling skills and the ability to translate complex product or business information into engaging audience-focused content.

·         Hands-on approach with the ability to independently develop content from brief through to final delivery.

·         Good understanding of brand positioning, messaging and tone of voice.

·         Strong stakeholder and project management skills.

·         Experience working across B2B and/or B2C marketing environments is preferred.

·         Experience in technology, consumer electronics or emerging product categories is advantageous.

·         Experience with TikTok, short-form video or creator marketing is advantageous but not essential.