Digital Marketing Lead

• Work for Australia's most trusted and iconic charity
• Permanent Full-Time position available
• Access to salary packaging options to reduce your taxable income

About Us

When people talk about the Flying Doctor, thoughts generally turn to red-bellied planes undertaking rescue missions in the Outback. However, the current Victorian story is one that reflects today's challenges for people living in remote and rural communities across the state. While we do still transport people by air and by road, this work is complemented by a range of primary health services that address the most common issues people living in country Victoria face when accessing health care.

About the Role

The Digital Marketing Lead is responsible for developing and executing RFDS Victoria's digital marketing strategy to strengthen brand awareness, increase audience engagement, support fundraising and service initiatives, and drive measurable growth across digital channels. This role combines strategic thinking with hands-on delivery, leading integrated campaigns across social media, search, website and digital marketing platforms. Working closely with stakeholders across the organisation, you will help position RFDS Victoria as a trusted and impactful healthcare charity.

As our digital marketing subject matter expert, you will identify opportunities to improve digital performance, drive audience growth and enhance supporter experiences through data-driven insights and innovative digital solutions. You will take ownership of campaign planning, social media management, SEO initiatives and performance reporting, ensuring all activity delivers measurable outcomes. This is an exciting opportunity for a creative and results-focused digital marketer to make a meaningful impact while supporting communities across Victoria.

Key responsibilities include but not limited to:

• Develop and deliver RFDS Victoria's digital marketing strategy to drive brand awareness, audience engagement and organisational growth.
• Lead the planning, execution and optimisation of integrated digital marketing campaigns across multiple channels.
• Manage and grow RFDS Victoria's social media presence through engaging content, community management and audience development.
• Create compelling digital content and storytelling that connects with supporters, donors, volunteers and the wider community in line with RFDS content strategy.
• Drive website performance through SEO, content optimisation and user experience improvements.
• Monitor, analyse and report on digital marketing performance, providing insights and recommendations to maximise results.
• Identify and leverage emerging digital trends, technologies and innovative marketing opportunities to enhance digital effectiveness.
• Build strong relationships with internal stakeholders, external agencies and suppliers to deliver impactful digital marketing outcomes.

To be successful, you will need:

• Demonstrated experience developing and delivering successful digital marketing strategies and integrated campaigns.
• Strong expertise across social media, content marketing, SEO, SEM and website optimisation.
• Experience using digital marketing and analytics platforms such as Google Analytics, Google Search Console, Meta Business Suite and LinkedIn Campaign Manager.
• Proven ability to analyse campaign performance, interpret data and translate insights into actionable recommendations.
• Exceptional copywriting, digital content creation and storytelling skills, with the ability to engage diverse audiences.
• Strong stakeholder management skills, with the ability to build effective relationships across teams and external partners.
• Tertiary qualifications in Digital Marketing, Communications, Marketing or a related discipline, or equivalent demonstrated experience.
• Satisfactory completion of safety screening including a current National Police Check, and the right to work in Australia.

What working at RFDS can offer you

• Five non-accruable Office Closure Leave days each year
• Employee Assistance Program (EAP)
• Access to salary packaging options to reduce your taxable income
• Fitness passport - a discounted gym membership to gyms and pools that both you and your family can enjoy
• Access to discounted private health insurance
• Enjoy a full-time role with flexible work arrangements to work from home and at our Richmond office, transitioning to our Collins Street office later this year, as well as options for purchased leave.
• Great parental leave benefits in addition to government parental leave.

Need more information?

For any enquiries, please email careers@rfdsvic.com.au using the subject line: Digital Marketing Lead enquiry via EthicalJobs.

To access the position description and to apply please click the 'Apply Now' to be redirected to our Career Centre.

Applications close on 4pm on the advertised closing date.

Please note that we are unable to accept late applications, or applications submitted via email.

We aim to fill vacancies as quickly as possible. This means that we will close advert as soon as we have found the right candidate, and this may be before the published closing date. We would therefore advise interested applicants to apply as early as possible.

The Royal Flying Doctor Service, Victoria, is committed to creating a diverse environment and is proud to be an equal opportunity employer. We encourage applications from individuals of underrepresented backgrounds to apply, including but not limited to, those from Aboriginal and Torres Strait Islander, culturally and linguistically diverse and LGBTQI communities.