Marketing Manager

Drive the next phase of growth for one of Australia’s most innovative building product brands.

Criterion is a market-leading manufacturer and innovator in premium door systems and architectural building products. As we continue to invest in innovation, product development and market growth, we’re looking for an experienced Marketing Manager to lead the execution of our marketing strategy and help build a high-performing marketing function.

This is a rare opportunity to join a business with strong momentum, exciting product innovation and a genuine commitment to investing in marketing as a driver of growth.

Reporting to the CMO and managing an existing Marketing Specialist, you’ll play a key role in connecting product, sales, innovation and marketing to drive brand awareness, customer engagement and commercial outcomes.

About the Role

As Marketing Manager, you’ll be responsible for translating strategy into action.

You’ll own the execution of the marketing plan, lead campaigns and content, manage agency partners, deliver product launches and drive digital performance across the business.

Working closely with the Sales, Specification, Product and Innovation teams. You’ll ensure Criterion’s value proposition is consistently communicated across every customer touchpoint.

This is a hands-on leadership role for someone who enjoys both strategic thinking and rolling up their sleeves to get things done.

Key Responsibilities

• Execute the annual marketing plan aligned to business growth objectives.
• Lead campaign planning and execution across digital and traditional channels.
• Manage content strategy, content calendars and creative production.
• Drive website performance, SEO, SEM and lead generation initiatives.
• Support new product launches and innovation go-to-market programs.
• Develop marketing tools and collateral that support the sales and specification teams.
• Manage agency, supplier and external partner relationships.
• Lead and mentor the Marketing Specialist.
• Monitor campaign performance, analytics and marketing ROI.
• Champion brand consistency across all customer-facing touchpoints.

About You

You are a commercially minded marketer who understands how marketing contributes to growth.

You enjoy building structure, driving execution and collaborating with different teams to bring ideas to life.

You’ll ideally bring:

• 5+ years’ experience in a marketing leadership or management role.
• Experience developing and executing integrated marketing campaigns.
• Strong digital marketing, content and lead generation capability.
• Experience managing agencies and external suppliers.
• Excellent project management and stakeholder management skills.
• Strong commercial acumen and analytical capability.
• Outstanding communication and leadership skills.

Highly Regarded

• Experience in building products, manufacturing, construction or related B2B industries.
• Experience engaging architects, designers, builders or trade channels.
• Knowledge of CRM, marketing automation and analytics platforms.
• Experience supporting product launches and innovation programs.

Why Join Criterion?

• Join a growing Australian business with ambitious growth plans.
• Work directly alongside an experienced CMO.
• Opportunity to shape and build the marketing function.
• Lead a talented Marketing Specialist and influence the broader commercial agenda.
• Be part of a culture that values innovation, collaboration and continuous improvement.
• Genuine opportunity to make an impact and leave your mark on the business.

Location

Based in Epping, Victoria.

Some travel may be required for customer meetings, events, trade shows and industry activities.

Apply Now

If you’re looking for an opportunity where you can combine strategy, creativity and commercial impact, we’d love to hear from you.

Apply now with your CV and a brief cover letter outlining why you’re the right fit for Criterion.