Marketing & Client Engagement Coordinator

We are not just another allied health clinic.

At North Shore Speech Therapy, we bring the joy, grow together, and are a genuinely great place to work. We are looking for a Marketing and Client Engagement Coordinator to be responsible for capturing, engaging, and nurturing prospective clients and referral partners across every touchpoint.

This role goes beyond posting content. You will design the full client journey, ensure every interaction with our clinic feels clear, warm, professional, and intentional, and use AI and automation to do this at scale.

You are equal parts strategic thinker, systems builder, and designer.

Core responsibilities:

Buyer Journey and Touchpoint Tracking

• Map and manage the full client journey from first awareness to enquiry, onboarding, and ongoing engagement

• Track every meaningful touchpoint including website visits, downloads, emails, social engagement, calls, packs sent, and follow‑ups

• Maintain and optimise CRM systems to ensure no enquiry or relationship goes cold

• Use data to identify drop‑off points and improve conversion and retention

Content and Engagement Systems

• Design and deliver information packs, nurture sequences, and proposals that educate, reassure, and guide clients forward

• Create engaging on‑brand resources including welcome packs, referral packs, service guides, and proposal documents

• Ensure messaging is consistent, human, and aligned with our clinical values and tone

• Work closely with clinicians and leadership to translate expertise into clear, accessible content

AI, Automation, and Workflow Design

• Build and manage AI‑driven workflows to automate marketing and engagement processes

• Use AI tools to support content creation, email sequencing, CRM follow‑ups, reporting, and internal workflows

• Continuously improve efficiency and accuracy through automation without losing the human touch

• Identify and implement new AI tools that genuinely improve performance and insight

Design and Brand Execution

• Design high‑quality, visually engaging information packs, proposals, presentations, and digital assets

• Apply strong design thinking to layout, hierarchy, clarity, and user experience

• Maintain absolute consistency with brand guidelines across all materials

• Prepare assets that are client‑ready without additional refinement

Performance Tracking and Reporting

• Track engagement, conversion, and retention metrics across the client journey

• Provide clear, practical reporting to leadership on what is working and where improvements are needed

• Use insights to adjust messaging, sequencing, and engagement strategies

Skills and experience we’re looking for:

Essential

• Demonstrated experience managing end‑to‑end marketing and engagement journeys

• Strong understanding of CRM systems, client funnels, and conversion tracking

• Advanced confidence using AI tools and automation to build scalable workflows

• High‑level design skills with tools such as Canva, Adobe, or similar

• Ability to create polished, client‑facing information packs and proposals independently

• Exceptional written communication with a warm, professional tone

• Strong organisational skills and attention to detail

Highly Regarded

• Experience in health, education, or service‑based organisations

• Familiarity with AI‑optimised search, website optimisation, and content discoverability

• Experience working with sensitive client populations or families

• Ability to think strategically while executing hands‑on

How you’ll know you’re succeeding:

• Prospective clients feel informed, reassured, and guided before they even enquire

• No promising lead disappears or stalls unnoticed

• Information packs and proposals actively move clients and referrers forward

• Engagement systems run smoothly with minimal manual chasing

• Leadership has clear visibility of marketing effectiveness and buyer behaviour

This role is not for you if:

• You only want to post on social media

• You dislike systems, tracking, or accountability

• You rely on others to finish or polish your work

• You avoid AI or feel threatened by automation

Why join us?

• This is a part time role and could suit someone looking to work school hours

• Competitive salary package tailored for creative professionals

• Weekly team lunches and a friendly, supportive team

• Rewards program for outstanding contributions