Brand Manager

The successful candidate will be a commercially minded, results-driven marketer who can seamlessly balance strategic thinking with hands-on execution. Strong consumer focus, eCommerce experience, a growth mindset, and the ability to influence and collaborate across teams are critical to success

Key Responsibilities

 Key responsibilities Strategic and Commercial Planning

• Support the SBM in developing longer-term strategic brand plans for Twinings’ growth channels, including Amazon, OOH and Costco.
• Build deep channel understanding and define how to win across consumer, shopper, customer and company needs.
• Define the optimal five-year sequencing of initiatives across core, NPD, gifting and premium portfolios.

NPD Project Leadership 

• Work closely with the local cross-functional team and NPD team to deliver NPD and product change initiative
• Lead the development of channel-specific ideas and concepts to unlock growth, leveraging the global pantry and platforms, with bespoke Australian offers developed where required.
• Act as brand lead for the development and in-market delivery of NPD and product change initiatives.
• Partner with Insights to conduct research that validates NPD opportunities.
• Manage communication and collaboration with NPD Project Managers.
• Lead Gate paper development for key projects, ensuring alignment with the Commercial team.
• Lead development of the gifting, tea merchandise and seasonal ranges to drive recruitment, create new occasions and build brand equity. 

Executional Excellence 
Working collaboratively with Sales, Finance, Category and Marketing, this role will:

• Oversee implementation of key NPD and customer marketing initiatives, including target setting, execution planning and post-implementation analysis.
• Motivate and collaborate across the Commercial team to ensure effective plan implementation.
• Partner with Sales and Category to develop compelling customer presentations and engagement tools that support delivery of the plans.
• Define success measures and apply test-and-learn approaches to scale what works and optimise where performance is off track.
• Brief the Connections team on key objectives and partner with them to define the optimal consumer experience.
• Lead commercial forums that align the cross-functional team and drive strong execution of agreed plans.  

Skills, Knowledge and Expertise

 Qualification/License or Registrations

• Tertiary Qualification in Marketing or Business Management 
• Relevant experience in Brand Management, ideally with a strong NPD project management background 

Professional competencies

•  Strong track record of marketing / innovation within the FMCG industry
• Demonstrated experience in developing innovation pipelines and managing innovation funnels.
• Enthused to work on both high-level strategic projects and also get involved in low-level/day-to-day execution.
• Understanding of, and enthusiasm for small team mentality i.e. high responsibility, accountability and autonomy. 
• Knowledge of marketing practice and best practice innovation including agile, design-led thinking.
• Commercial experience within FMCG, successfully launching NPD.

Benefits

• Additional 1% Superannuation
• Flexible / Hybrid working options 
• Birthday Day Leave
• Discounted Twinings Co products
• Access to LinkedIn Learning 
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.