Brand Manager

Application Deadline: 15 September 2026Department: MarketingLocation: Australia

Description

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose

The Brand Manager – is responsible for driving Twinings’ growth across priority emerging channels, including eCommerce and Out-of-Home (OOH). Reporting to the Senior Brand Manager, this role leads a broad portfolio of brand management activities, spanning portfolio strategy, commercial leadership, innovation, performance analysis, and product change initiatives across Australia and New Zealand.

A key focus of the role is identifying and delivering long-term growth opportunities through innovation. This includes developing channel-specific portfolio strategies across the core range, NPD, gifting, and premium offerings to meet evolving consumer needs.

The successful candidate will be a commercially minded, results-driven marketer who can seamlessly balance strategic thinking with hands-on execution. Strong consumer focus, eCommerce experience, a growth mindset, and the ability to influence and collaborate across teams are critical to success

Key Responsibilities

Key responsibilities Strategic and Commercial PlanningSupport the SBM in developing longer-term strategic brand plans for Twinings’ growth channels, including Amazon, OOH and Costco.Build deep channel understanding and define how to win across consumer, shopper, customer and company needs.Define the optimal five-year sequencing of initiatives across core, NPD, gifting and premium portfolios.NPD Project LeadershipWork closely with the local cross-functional team and NPD team to deliver NPD and product change initiativeLead the development of channel-specific ideas and concepts to unlock growth, leveraging the global pantry and platforms, with bespoke Australian offers developed where required.Act as brand lead for the development and in-market delivery of NPD and product change initiatives.Partner with Insights to conduct research that validates NPD opportunities.Manage communication and collaboration with NPD Project Managers.Lead Gate paper development for key projects, ensuring alignment with the Commercial team.Lead development of the gifting, tea merchandise and seasonal ranges to drive recruitment, create new occasions and build brand equity. Executional Excellence
Working collaboratively with Sales, Finance, Category and Marketing, this role will:Oversee implementation of key NPD and customer marketing initiatives, including target setting, execution planning and post-implementation analysis.Motivate and collaborate across the Commercial team to ensure effective plan implementation.Partner with Sales and Category to develop compelling customer presentations and engagement tools that support delivery of the plans.Define success measures and apply test-and-learn approaches to scale what works and optimise where performance is off track.Brief the Connections team on key objectives and partner with them to define the optimal consumer experience.Lead commercial forums that align the cross-functional team and drive strong execution of agreed plans.

Skills, Knowledge and Expertise

Qualification/License or RegistrationsTertiary Qualification in Marketing or Business ManagementRelevant experience in Brand Management, ideally with a strong NPD project management backgroundProfessional competenciesStrong track record of marketing / innovation within the FMCG industryDemonstrated experience in developing innovation pipelines and managing innovation funnels.Enthused to work on both high-level strategic projects and also get involved in low-level/day-to-day execution.Understanding of, and enthusiasm for small team mentality i.e. high responsibility, accountability and autonomy.Knowledge of marketing practice and best practice innovation including agile, design-led thinking.Commercial experience within FMCG, successfully launching NPD.

Benefits

Additional 1% SuperannuationFlexible / Hybrid working optionsBirthday Day LeaveDiscounted Twinings Co productsAccess to LinkedIn LearningAccess to ABF Networking, connect, collaborate, and grow across the ABF Group.