Digital Marketing Manager

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

When you think about Four Seasons, we hope unparalleled luxury comes to mind. But what is luxury, really? Our answer may surprise you. To us, true luxury is a meaningful sense of belonging. It is a dedicated focus on how people want to be treated, grounded in the genuine care you experience during your stay and defined by an abundance of humanity and generosity. This starts with our passionate team, welcoming you to be the centre of our world, anywhere in the world – and always with a distinctly human touch. The views are just the beginning at Four Seasons Hotel Sydney, located at the epicentre of the historic Rocks district, sparkling Harbour and buzzing CBD. Chic rooms and suites embrace the iconic attractions just steps away, while the award-winning restaurant and street front bar are destinations unto themselves.

About the role:

Working closely with and reporting to the Commercial Director, this critical role will lead the Digital and Communication activities for the Hotel and F&B outlets ensuring all activities align with Four Seasons brand standards while highlighting our core values: Connection, Character and Craftsmanship.

A core focus will be driving brand penetration, optimising paid media efforts and expanding the new to brand segment through data driven SEO and SEM strategies. A craftsman yourself, you will have a keen eye for storytelling and seek local opportunities to expose the hotel across various platforms.

What you will do:

• Support the Commercial Director to manage the digital and communications strategies of the Hotel with a proactive and creative approach to all digital and electronic marketing platforms

• Develop an annual Digital Marketing campaign plan, heavily focused on paid media (PPC, display, social ads) and search engine marketing (SEM) to drive traffic, increase conversions, and enhance the hotel’s brand penetration across digital channels

• Ensure all promotional activities uphold the five-star image of the Hotel, aligning with Four Seasons’ luxury positioning and maintaining brand consistency across all platforms

• Collaborate with strategic partners to design innovative co-branded campaigns that showcase the hotel’s unique offerings and craftsmanship, positioning the brand in front of new audiences

• Regularly track, measure, and report on the performance of SEO, SEM, and paid media efforts, focusing on metrics such as organic traffic growth, cost per acquisition (CPA), and customer lifetime value (CLV)

• Oversee all social media channels, curating and creating content that increases the brand’s reach and engagement while maintaining consistency with the 3C’s values and bring to life ECI

• Pursue influencer partnerships and user-generated content initiatives to support social proof, ensuring these efforts are tied to the hotel's SEO and SEM strategies

• Oversees and optimizes online presence of Four Seasons Hotel Sydney including SEO content and images on Four Seasons owned channels (FS.com, Four Seasons App) and OTA websites, ensuring alignment with the Hotel’s positioning, business objectives, and storytelling.

• Supports Commercial Director and manages agency partners to drive digital marketing tactics including SEO, PPC/SEM, PMax, Demand Gen, Paid Social, Metasearch and email marketing to ensure best practices, messaging and creatives are updated and aligned across all platforms.

• Assists Commercial Director in establishing a robust digital performance management process and a forward-looking approach to media planning, ensuring digital opportunities are maximized.

• Assists Commercial Director with writing briefs for digital campaigns, oversee paid media content strategy, manage creative trafficking, analyzing results, and reporting on key learnings.

• Deliver strategy and implementation to improve Hotel Google Brand Penetration Score

What you bring:

• 2+ years' experience in digital marketing role in the hotel/travel/tourism industry for a luxury product

• A strong working knowledge of computer applications including Microsoft Office, Adobe & Google Analytics

• Expertise in SEO strategy and optimization of all digital channels to maximise online performance, driving traffic and conversions

• Excellent analytical skills and the ability to communicate data articulately

• A collaborative style that will build strong relations with key internal and external stakeholders and clients including agencies and partners

• Proficiency in written and verbal English and exceptional communication skills

• Tertiary Qualifications in digital marketing or business management highly regarded

What we offer:

• Competitive Salary, wages, and a comprehensive benefits package

• Excellent Training and Development opportunities

• Complimentary Accommodation at other Four Seasons Hotels and Resort

• Complimentary Dry Cleaning for Employee Uniforms

• Complimentary Employee Meals

If you fit the above criteria, we look forward to receiving your application!

Candidates will need the right to work in Australia.

We make it a point to take the time to review each resume carefully to select those that are a match with the preferred qualifications for the job. If that’s you, we will contact you to set up a time to get to know each other.