Marketing Coordinator

Location: PANANIA, NSW

Salary: Not Specified

Job Type: Contract position | Full time position

Marketing Coordinator

• Permanent full-time position
• 38 hours per week
• Salary: $79,423 to $85,000 per year plus superannuation

• Researching market conditions, participant needs, industry developments and competitor activities to identify market opportunities for ELEAH's existing and potential services.
• Collecting and analysing market information and data to identify trends, target markets, service demand and opportunities for business growth.
• Developing, coordinating and implementing marketing plans, objectives, strategies and programs to promote ELEAH and its services.
• Planning and coordinating advertising and promotional campaigns to increase awareness of ELEAH's services among NDIS participants, families, carers, referral partners and other relevant stakeholders.
• Advising management on marketing strategies, target markets, promotional activities, brand positioning and opportunities to strengthen ELEAH's market presence.
• Developing and implementing initiatives to maintain and strengthen ELEAH's brand identity and visibility across digital and traditional marketing channels.
• Creating, coordinating, scheduling and publishing engaging marketing content across ELEAH's website, social media platforms and other digital channels.
• Preparing and coordinating marketing collateral, including brochures, flyers, service guides, presentations, newsletters, digital advertisements, infographics and other promotional materials.
• Coordinating the production of marketing and advertising materials, including copywriting, graphic design, photography, video and digital content.
• Liaising with external marketing agencies, designers, website developers, printers and other service providers to coordinate marketing projects within agreed timelines and budgets.
• Undertaking research to identify opportunities to promote existing services and support the introduction and promotion of new services.
• Coordinating digital marketing activities, including website content, social media campaigns, email marketing and online advertising.
• Monitoring and analysing website, social media and digital marketing performance, including traffic, reach, engagement, enquiries, conversions and campaign results.
• Preparing marketing performance reports and providing recommendations to management based on market research, campaign results and digital analytics.
• Reviewing digital marketing performance and recommending improvements to website content, online visibility, search engine performance and digital campaigns.
• Coordinating community engagement, networking events, disability expos and other promotional activities to strengthen ELEAH's relationships with participants, families, Support Coordinators, Plan Managers, allied health professionals and other referral networks.
• Supporting the development and maintenance of relationships with community organisations, industry stakeholders and referral partners.
• Assisting with the preparation, coordination and monitoring of marketing budgets and expenditure.
• Ensuring ELEAH's branding, messaging and visual identity are consistently applied across marketing and communication materials.
• Collaborating with management and operational teams to ensure marketing activities accurately represent ELEAH's services, organisational objectives and values.

The successful applicant will need:

• Bachelor's degree or higher in Marketing, Business, Communications or a related discipline (preferred).
• At least 12 months' relevant experience in marketing, communications or a similar role.
• Demonstrated understanding of marketing principles, market research and campaign development.
• Experience coordinating digital and traditional marketing campaigns and promotional activities.
• Strong content creation and copywriting skills.
• Experience managing social media platforms and developing digital content.
• Sound knowledge of digital marketing, website content management and marketing analytics.
• Ability to collect, interpret and report on marketing and campaign performance data.
• Strong research and analytical skills with the ability to identify market trends and opportunities.
• Excellent written and verbal communication skills.
• Strong organisational, planning and time-management skills.
• Ability to coordinate multiple marketing projects and priorities simultaneously.
• High attention to detail and a commitment to maintaining consistent brand standards.
• Ability to work collaboratively with management, operational teams, external service providers and community stakeholders.
• A proactive, self-motivated and results-focused approach.
• Ability to work effectively both independently and as part of a team.