Ecommerce Manager (CRO) | Own the Website P&L | $110k-$140k

Our website is not a brochure. It's one of our biggest sales channels, and it leaks.

VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands, profitable and targeting $150M within four years. Our Shopify store does serious volume, and the numbers say it should do more. Fixing that is worth more than any campaign we could run. That's why this seat exists.

We're looking for a hands-on Ecommerce Manager (CRO) to own vervefitness.com.au like a P&L and turn the traffic we already have into more orders.

WHAT YOU'LL OWN

Site-wide conversion rate and revenue per session. The full mobile journey, checkout above all. Product pages, led by our flagship range and its bundle and configurator experience. A structured A/B testing program: hypothesis to test to measure to ship. Site speed, technical health and on-site merchandising. Landing pages that match the ads, with our paid specialist and content producer.

HOW YOU'LL BE MEASURED

We'd rather tell you now than surprise you in month three:

• Site-wide conversion rate and revenue per session

• Mobile cart-to-checkout

• The mobile-versus-desktop conversion gap closing quarter on quarter

• A/B tests shipped per month: a real program with results you can defend, not ad-hoc tweaks

• Core Web Vitals green, and staying green

WHERE THIS SITS

Two other marketing ads are live right now: the Marketing Manager, who owns the whole function and is your future boss, and a Digital Marketing Specialist, who owns paid ads execution. The rule of thumb: if it happens on vervefitness.com.au, it's yours. If it happens inside an ad account, it's theirs.

HOW TO APPLY

Send your CV plus a short note on one conversion problem you found, the fix you shipped, and the before and after numbers. That note matters more than the CV.

Must Haves

• 3 to 5+ years hands-on in Shopify ecommerce with a CRO focus

• Conversion wins you can point to with real before and after numbers

• Able to ship changes yourself, comfortable in Liquid, HTML, CSS and JavaScript

• Fluent in GA4 and heatmap tools (Clarity, Hotjar) with a disciplined testing method

• A commercial head, you think in revenue, not vanity metrics

Bonus Haves

• High-AOV or considered-purchase ecommerce

• Shopify Plus, and bundle or configurator apps

• Klaviyo basics, and AI tools (Claude) in your workflow

• A fitness or premium consumer products background

Responsibilities

• Own site-wide conversion rate and revenue per session

• Own the full mobile journey, checkout above all

• Optimise product pages, led by our flagship range and its bundle and configurator experience

• Run a structured A/B testing program: hypothesis to test to measure to ship

• Own site speed, technical health and on-site merchandising

• Build landing pages that match the ads, with our paid specialist and content producer

What We Offer

• Competitive salary, $110,000 to $140,000 plus super

• Real autonomy, your work shows up in the revenue line within weeks

• A modern, AI-leveraged marketing and ecommerce stack

• Reports to the Marketing Manager

• Staff discounts on VERVE products