Digital Marketing Officer - STARplex Fitness Centre

$68,943 per annum (Level 7 Qualified)

At STARplex, we are looking for a dynamic person to work autonomously to digitally sell our diverse range of health and wellbeing activities across all age groups.

This new role combines analytical work with hands-on project coordination and client engagement. You’ll work closely with a small team to identify opportunities, manage priorities, and help ensure digital campaigns are delivered to a consistently high standard.

This person will play a hands-on role in content creation, email marketing, paid campaign execution, and marketing automation tools, ensuring consistent and meaningful messaging across multiple channels.  The Digital Marketing officer works closely with internal stakeholders to articulate key messages and translate them into engaging content for different audiences and platforms. 

Our goal is to help our members improve the performance of their digital experiences with us, whether buying our services or engaging with us. We require your digital campaign work to put the right information in front of the right audience at the right time.

About the role

Reporting to the General Manager, you will coordinate and execute STARplex’ s digital marketing activities, ensuring our programs, services and events reach the right audiences through effective and engaging digital channels.

You will manage the day-to-day delivery of digital campaigns, maintain marketing schedules, analyse performance data and help strengthen the STARplex brand across all online platforms.

Key responsibilities include:

• Creating and publishing content across social media, websites and digital channels
• Developing and managing content and marketing calendars to ensure timely campaign delivery
•  Delivering paid advertising campaigns across Google, Meta and email marketing platforms
• Producing copy, graphics, photography and video content
• Monitoring campaign performance and providing insights on engagement, traffic and lead generation
• Supporting website updates, SEO activities and digital communications
• Capturing and promoting STARplex events, programs and community activities
• Ensuring all content aligns with brand, accessibility and child safety requirements
• Working collaboratively with STARplex leaders and the Trinity College Marketing Team

What you’ll bring

You are a creative storyteller with strong digital marketing skills and a passion for engaging communities through innovative content.

To be successful, you will demonstrate:

• Qualifications in Marketing, Communications or Digital Marketing
• 1-2 years’ experience in digital marketing, content creation and campaign execution
•  Experience managing social media platforms and paid advertising campaigns
• Strong copywriting, editing and communication skills
• Experience creating visual content using Canva, Adobe Creative Suite or similar tools
• Skills in photography, videography and video editing
• Knowledge of SEO, Google Analytics and digital marketing performance reporting
• Excellent organisational skills with the ability to manage multiple projects and deadlines
• A proactive, collaborative and customer-focused approach:

Desirable skills include:

• Experience within the fitness, health, sport or wellbeing sector
• Experience with social media management platforms such as Hootsuite, Buffer or Sprout Social
• Advanced Google Ads and Meta Business Suite experience

Essential requirements

• Ability to meet pre-employment requirements within an education environment, including:        

           o   Working with children check

           o   Agreement to Trinity College Child Safe Policies

           o   Completion of Responding to Risk of Harm, Abuse and Neglect training

• Willingness to work flexible hours, including occasional evenings and weekends for events and activities

Why join STARplex?

At STARplex, you’re not just joining a team – you’re joining a community. Every day is different, full of energy, connection and the chance to make a positive impact.

If you love working with people and want to be part of something active, fun and meaningful – we’d love to hear from you!

How to Apply

If this role feels like the right fit for you and you meet the selection criteria, we invite you to submit your application - including a cover letter and curriculum vitae (which includes a full work history).  As part of the application process, you'll be asked to respond to a key question through a short, recorded video, which will assist us in getting to know you better.

Applications must include:

*  Personal details.
*  Education background – including certifications/tickets.
*  Employment background and relevant experience.
*  Names, roles and contact details of three referees.
*  Department of Human Services working with children check (wwwc)

Online applications via our website close Monday, 31st August at 4pm.  All applications will be acknowledged via the online application process. They should be marked confidential and addressed to:

Mr Bradley Wenske

General Manager STARplex

Trinity College is an Equal Opportunity Employer

Statement of Commitment to Child Safety

Trinity College is committed to creating a safe, supportive, and child-friendly environment where all students are protected from harm and can actively participate in decisions that affect them. The College has a zero-tolerance approach to harm and prioritises the wellbeing and safety of children and young people in all aspects of its work. It is committed to maintaining a strong child-safe culture, complying with all child safety requirements, and ensuring that every member of the College community understands and fulfils their responsibility to safeguard students.