Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST - St Leonards, Sydney (12 Month Fixed Term Contract)Hamilton Island is seeking an experienced and results-driven Digital Marketing Specialist to join our Sydney-based team. Reporting to the Director of Digital & Data, you’ll play a pivotal role in driving direct online bookings through the strategic management of digital marketing campaigns, optimisation of booking funnels, and delivery of compelling digital content across our websites.This is a fantastic opportunity to bring your expertise in digital paid media, conversion optimisation and digital content to one of Australia’s most iconic tourism brands.
Why you’ll love working with usWork-life balance - office-based Mon -Thurs with work-from-home FridaysExclusive perks - free on-site gym, subsidised fitness classes, discounts on health & travel insurance and Family & Friends rates on Hamilton Island!Great location - close to St Leonards train station and the new Crows Nest MetroBe part of something iconic - work with one of Australia’s most recognised holiday destinations
Where you’ll make an impactDigital Media ManagementPlan, execute and optimise always-on digital advertising campaigns across SEM, Meta, affiliate marketing and display channels.Manage relationships with digital agencies and external partners to maximise campaign performance and ROI.Develop and manage campaign budgets, monitor KPIs and identify opportunities to improve performance.Partner with internal teams to develop compelling creative assets and campaign messaging.Implement campaign tracking and reporting to measure ROI, conversion rates, customer acquisition and overall performance.Provide regular performance insights and recommendations to senior stakeholders to drive continual improvement.Booking Funnel & Conversion OptimisationOptimise the online booking journey to improve conversion rates, cross-selling and upselling opportunities.Develop and implement A/B testing strategies to continuously improve website messaging and user experience.Build and manage cart abandonment campaigns using booking engine data to recover potential bookings.Conduct ongoing QA and UAT testing of booking platforms to ensure functionality, accuracy and an exceptional user experience.Use customer and campaign data to refine acquisition and retargeting strategies, driving online bookings and revenue growth.Content Production & OptimisationDevelop and support new direct booking initiatives, including exclusive online offers and package inclusions.Promote "Book Direct" value propositions across all relevant digital touchpoints.Create and optimise high-performing landing pages using UX best practice, audience segmentation and personalisation.Collaborate with internal stakeholders and developers to deliver engaging microsites aligned with SEO, GEO and UX best practice.Develop persuasive digital content that supports campaign objectives and enhances the customer journey.Analyse website performance and user behaviour to improve site structure, content and conversion outcomes.Ensure websites are optimised for search engines, AI discovery and an exceptional user experience.Manage SEO, GEO and UX platforms and stay abreast of emerging digital trends and technologies.
What we’re looking forThe successful candidate will have proven experience in digital marketing with a focus on campaign management, conversion optimisation and content production. Strong analytical and project management skills are essential, along with the ability to work effectively with both internal stakeholders and external partners.
To be successful, you’ll need:Bachelor’s degree in marketing, Business, or related field (or equivalent experience)Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads), Content Management Systems (eg. Kentico) and web analytics tools (e.g., Google Analytics).Knowledge of SEO best practices and experience with UX/UI principles is highly advantageous
About Hamilton IslandOur mission is to share the wonder of Hamilton Island with the world by creating wonder-filled experiences for our guests, employees and community.
Every team member plays a role in shaping those experiences - making Hamilton Island not just a great place to visit, but a great place to work.
A little island can do wonders - make your next career move one to remember. Apply now!
Please include a cover letter with your application addressing how your skills and experience align with the core responsibilities of the role.