Social Media Manager

portier is an independent Australian lifestyle brand creating considered products for modern parenthood. What began with a better baby carrier has evolved into a growing collection spanning baby carriers, apparel and accessories, bringing together purposeful design, premium fabrication and a distinctly fashion-led point of view.

As we continue to grow, we’re looking for a Social Media Manager to take ownership of our organic social presence and help shape the next chapter of the portier brand.

About the role

This is an opportunity for an experienced Social Media Specialist who is ready to step up or own the function and operate at a strategic manager level. You’ll lead the day-to-day strategy, creation and management of portier’s organic social channels, translating the brand into content that feels relevant, elevated and distinctly ours. The role blends creative thinking with hands-on execution. You’ll develop the social strategy, manage the content calendar, create and edit platform-first content, oversee our creator and influencer activity, engage with our community and use performance insights to continually strengthen our approach. Working closely with the Founder and Head of Marketing, you’ll have the autonomy to bring forward ideas, make decisions and establish a clear point of view for how portier shows up across Instagram, TikTok, Pinterest, Facebook and emerging platforms.

What you’ll own

• Lead portier’s organic social strategy and content calendar, aligned with brand and commercial priorities.

• Create, capture, edit and publish platform-first content across Instagram and TikTok, including founder-led content.

• Adapt campaign assets into engaging, channel-specific content.

• Identify relevant trends, cultural moments and new formats while protecting the integrity of the brand.

• Shape social concepts for campaigns and coordinate agile content shoots with talent and creative partners.

• Lead influencer and creator activity, from outreach and gifting to briefing, relationships and delivery.

• Manage daily channel activity and community engagement in portier’s tone of voice.

• Track performance, share actionable insights and continually refine our approach.

• Maintain an organised content library and oversee relevant social tools, partners and budgets.

About you

• You’re a creative, commercially minded social media professional with experience in fashion, lifestyle, beauty, retail or another design-led consumer brand.

• You understand Instagram and TikTok, and can develop platform-native content from concept through to execution.

• You’re confident creating short-form video, managing content calendars, and working with creators, influencers, talent and gifting programs.

• You have a strong visual eye and understand how to build and protect a premium brand aesthetic.

• You can interpret performance insights, write engaging copy and turn data into meaningful content decisions.

• You’re organised, proactive and confident managing multiple priorities, presenting ideas and taking ownership.

• Experience with Adobe Creative Suite, Figma, Canva or Later is highly regarded.

This is a manager-level opportunity defined by ownership, influence and creative leadership. You’ll have the opportunity to lead portier’s social direction, shape how the brand shows up across its channels and grow alongside an ambitious independent business.

Why join portier

• Take genuine ownership of social within an ambitious, founder-led Australian brand.

• Drive the growth of the business on a Global Scale

• Work closely with the Founder and a collaborative in-house marketing and creative team.

• Have a meaningful voice in the creative direction and continued growth of the brand.

• Work across fashion, lifestyle, product, community, talent and events.

• Join the business at an exciting stage, with the opportunity to shape both the role and its future.

• Receive a competitive salary, product allowance and staff discount.

If you’re ready to move beyond executing someone else’s social plan and want the opportunity to shape, create and own one, we’d love to hear from you.

Please apply with your résumé, portfolio or examples of social accounts and content you’ve created.