CRM & Loyalty Marketing Specialist (National Lotteries)

About RSPCA Queensland

For more than 140 years, RSPCA Queensland has been a leading animal welfare charity, dedicated to improving the lives of animals – whether domestic, farmed, or native. We care for over 42,000 animals annually, relying on the generosity of animal lovers like you to fund 91% of our life-changing services.

Our Purpose: We exist for animals to live better lives.

Our National Lottery Program

Help grow one of Australia’s fastest-growing subscription and loyalty marketing programs.

Our national lottery is one of Australia’s fastest-growing fundraising products, operating much like a sophisticated e-commerce subscription business.

Every campaign acquires new customers, while our Pet Supporter loyalty program focuses on retaining them through personalised lifecycle marketing, CRM, customer experience and continuous optimisation.

We’re looking for an experienced Loyalty Marketing Specialist who enjoys combining commercial thinking with creativity to build smarter customer journeys, improve retention, increase lifetime value and grow recurring revenue.

If you love analysing customer behaviour, testing new ideas and creating personalised experiences that keep customers coming back, we’d love to hear from you.

About the Role

This isn’t a traditional marketing role.

You’ll sit at the centre of our national lottery and loyalty program, owning the supporter journey from acquisition through to long-term retention.

You’ll work across CRM, lifecycle marketing, email marketing, segmentation, automation, customer experience and campaign optimisation to increase supporter lifetime value and grow recurring revenue.

This is a hands-on role for someone who enjoys wearing multiple hats. One day you might be building automated customer journeys or analysing supporter behaviour, the next you’ll be writing compelling EDM copy, developing campaign content or identifying new opportunities to improve conversion and retention.

No two days are the same.

What You’ll Do

You’ll help shape the future of our Pet Supporter program by:

• Developing and executing loyalty, lifecycle and retention campaigns.
• Creating engaging EDMs, SMS campaigns and supporter communications from concept through to deployment.
• Writing compelling copy that inspires supporters to stay engaged and connected with our mission.
• Building and optimising automated customer journeys across acquisition, onboarding, retention and reactivation.
• Analysing campaign performance and supporter behaviour to identify opportunities for improved segmentation, personalisation and lifetime value.
• Using CRM and marketing automation platforms to deliver highly targeted communications.
• Continually testing and improving customer journeys through A/B testing and UX optimisation.
• Working closely with fundraising, digital marketing, lotteries, creative and data teams to deliver integrated campaigns.
• Identifying opportunities to improve supporter experience across every touchpoint.
• Contributing ideas that drive recurring revenue growth and strengthen supporter loyalty.

About You

You’re someone who genuinely enjoys understanding people and what keeps them engaged.

You think like both a marketer and an analyst. You’re just as comfortable writing high-performing EDM copy as you are analysing campaign performance, building customer segments, optimising automated journeys and identifying opportunities to improve conversion, retention and customer lifetime value.

You enjoy owning projects from idea through to execution and aren’t afraid to jump between strategy and hands-on delivery.

What You’ll Bring

• Minimum 3 years’ experience in loyalty marketing, CRM marketing, lifecycle marketing, customer retention, subscriptions, membership or recurring revenue programs.
• Experience developing and executing lifecycle marketing campaigns.
• Strong EDM creation skills, including writing engaging customer copy.
• Experience building customer journeys and marketing automation workflows.
• Strong analytical skills with the ability to interpret campaign data and turn insights into action.
• Experience using CRM and marketing automation platforms such as Ortto, Salesforce Marketing Cloud or similar.
• Experience with customer segmentation, personalisation and campaign optimisation.
• Excellent communication and stakeholder management skills.
• Strong organisation skills and the ability to manage multiple priorities.

You’ll stand out if you have experience with:

• Loyalty, membership or subscription-based businesses
• eCommerce, retail or direct-to-consumer lifecycle marketing
• Customer experience (CX), UX optimisation or conversion rate optimisation (CRO)
• Digital fundraising or recurring giving programs
• Online lotteries, gaming, wagering or other regulated customer acquisition businesses
• Marketing automation platforms such as Ortto, Salesforce Marketing Cloud, Braze, Klaviyo or similar
• A/B testing, personalisation and customer journey optimisation

Why You Will Love This Role

Every ticket sold and every Pet Supporter who stays with us helps provide shelter, veterinary care and second chances for thousands of animals each year.

You’ll join a collaborative and passionate fundraising team where your ideas are encouraged, innovation is celebrated and your work creates genuine impact.

We also offer:

• Flexible working arrangements
• Professional development opportunities
• Free onsite parking
• Generous employee discounts
• Paid parental leave
• Mental health and wellbeing support
• The opportunity to make a real difference for animals every day

This role would suit someone currently working as a:

• CRM Marketing Specialist
• Loyalty Marketing Specialist
• Lifecycle Marketing Specialist
• Email Marketing Specialist
• Customer Retention Specialist
• Subscription Marketing Specialist
• Customer Engagement Specialist
• Marketing Automation Specialist

Interested?

If this sounds like the perfect opportunity for you, apply today!

Successful candidates will be required to undergo a Police Check for the safety and well-being of the community, staff, and animals. A pre-employment medical assessment may also be required.

RSPCA Queensland acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land. We are an equal opportunity employer committed to a fair and inclusive hiring process, welcoming applicants of all backgrounds, regardless of faith, ethnicity, sexual orientation, or gender identity.