Sales & Marketing Manager

THE BREAD & BUTTER PROJECT

Sales & Marketing Manager

About The Bread & Butter Project

The Bread & Butter Project (TBBP) is Australia’s first social enterprise bakery. Founded in 2013 by Paul Allam and David McGuinness of Bourke Street Bakery, TBBP runs a year-round wholesale bakery in Sydney with approximately 30 employees. More than 140 trainees have graduated from the program.

Mission

To empower refugees through paid training, employment and support, using our bakery as a platform for social inclusion, confidence-building, financial independence and long-term opportunity.

TBBP reinvests 100 per cent of profits into the trainee program, which combines on-the-job production training, English-language tutoring and job-readiness support.

The Position

The Sales & Marketing Manager is responsible for driving profitable revenue growth, expanding market reach and strengthening The Bread & Butter Project brand to sustain and grow the trainee program. Reporting to the Chief Executive Officer, the role carries a clear commercial mandate to:

•     Grow and diversify the wholesale customer base across supermarkets, foodservice and independent channels, reducing reliance on any single customer.

•     Win and grow large accounts on terms that protect margin and cash.

•     Own marketing, brand and communications so that TBBP’s brand and mission grow demand, reputation and customer engagement.

This is a hands-on role spanning B2B sales and consumer marketing. It combines time on the road meeting customers with brand, content and communications work, and offers the distinctive reward of building commercial success that directly funds training and employment outcomes for refugees.

Position Context

Position title

Sales & Marketing Manager

Reports to

Chief Executive Officer

Direct reports

Sales Administrator

Key stakeholders

Operations, Finance, Training and Admin teams

Location

Sydney, on-site at the bakery; travel to customers and prospects

Employment type

Full-time, ongoing

Key Accountabilities

Deliver the mission

•     Pursue commercial growth that serves and advances the mission, enabling more refugees to access sustained training and employment.

•     Use the mission as a genuine commercial asset, helping customers understand and actively promote their association with TBBP’s social impact.

Sales and business development

•     Develop and execute a B2B business development plan to identify, target and secure new wholesale opportunities across the food industry.

•     Drive the sales process from lead generation through to contract negotiation and account implementation, in collaboration with Operations.

•     Rebuild and diversify the wholesale customer base across supermarkets, foodservice and independent customers, including reinvigorating major retail relationships.

•     Grow strategic accounts (those worth more than A$20,000 per annum) and build relationships with key decision-makers across existing and prospective customers.

•     Prepare regular revenue forecasts and sales reports for the Chief Executive Officer.

Marketing, brand and communications

•     Develop and execute marketing and brand plans that build goodwill, brand health and consumer engagement.

•     Oversee and implement packaging, point-of-sale, sales collateral and other material that supports sales and strengthens partnerships.

•     Manage all marketing channels, including the website, social media and electronic direct mail (EDM).

•     Lead media engagement and tell TBBP’s impact story in a way that respects the agency, dignity and experiences of the people we support.

Market insight, collaboration and reporting

•     Conduct market research and analysis to identify customer needs, market trends and growth opportunities.

•     Feed market intelligence to the Operations team to optimise the product range and ensure products meet customer expectations.

•     Stay current with industry developments through industry events, conferences and professional networks.

•     Collaborate with the Chief Executive Officer to forecast, develop sales strategy and ensure alignment with the organisation’s mission of helping more refugees secure employment.

Success Factors

Success in this role will be evident when:

•     Wholesale revenue grows profitably on terms that protect margin and cash and generate the surplus that funds the program.

•     The customer base is more diversified and large accounts (more than A$20,000 pa) are growing.

•     Brand health, reputation and consumer engagement are strengthening.

•     Customers actively promote their association with TBBP and champion its mission.

•     Marketing and sales activity is integrated, well planned and clearly connected to the organisation's mission.

Skills, Experience and Attributes

Essential

•     Demonstrated success in B2B sales or business development in food, FMCG or a related industry, including winning and growing wholesale accounts.

•     Experience managing major retail, supermarket or foodservice customers, including range reviews, trading terms and promotional planning.

•     Strong commercial literacy, including the ability to negotiate pricing and trading terms that protect margin and cash flow, and to explain commercial trade-offs to the Board.

•     Practical marketing capability across brand, packaging, digital channels and content, with a demonstrated willingness to be hands-on in execution.

•     Confident storyteller who can convey social impact respectfully, preserving the agency and dignity of the people TBBP supports.

•     Strong planning, forecasting and reporting discipline, supported by sound CRM management and analytical capability.

•     Genuine alignment with TBBP’s mission and comfort working in a small, resource-conscious organisation where people do their own administration.

Desirable

•     Existing relationships with Australian supermarket, foodservice or independent retail buyers.

•     Experience in bakery or another short-shelf-life category.

•     Experience in a social enterprise, not-for-profit or purpose-led brand.

•     Media liaison or public relations experience.

•     Tertiary qualifications in business, marketing, commerce or a related discipline.

Remuneration and Benefits

A competitive remuneration package will be offered. Indicative salary of approximately A$110,000 plus superannuation, with access to salary-packaging benefits available to employees of a registered Public Benevolent Institution. A performance bonus of up to 30% of base salary will be agreed with the successful candidate following completion of the probationary period and will be subject to the achievement of agreed KPIs. A travel allowance will also be paid. The final package will be commensurate with the candidate’s experience and combination of commercial, sector and mission-related capabilities.

Application Process

Candidates are invited to submit a current CV and a cover letter that responds to the selection criteria and outlines how the candidate would approach the key accountabilities.

Applications close 30 Aug 2026. We will review applications as they arrive and may interview before the closing date, so early applications are encouraged.

Applications should be addressed to the CEO, The Bread & Butter Project, at ************@thebreadandbutterproject.com .

Shortlisted candidates will be invited to an interview, followed by a site visit to the bakery. The Bread & Butter Project is an equal opportunity employer. We particularly welcome applicants from culturally and linguistically diverse backgrounds and from communities with lived experience of forced migration.