Participation Coordinator

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football.

Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

Help more people discover, enjoy and stay connected to Australian football.

As Participation Coordinator, you will support the growth and quality of NAB AFL Auskick, Community Football, School Football and alternate formats. Working across various locations, you will build strong relationships, coordinate engaging programmes and create participation pathways for schools, clubs and communities.

This is an opportunity to make a practical contribution to growing the game in established, new and emerging markets.

What You’ll Own

You will coordinate participation programmes and relationships that attract, transition and retain participants across the game.

You’ll Add Value Through

Managing productive relationships with AFL Victoria, Auskick Coordinators, School Ambassadors, AFL Clubs, community groups, leagues and clubsCoordinating quality NAB AFL Auskick programme delivery and supporting participation growthRecruiting Auskick Coordinators and supporting their connection to the programmeWorking with teachers, schools and programme stakeholders to increase the number of School AmbassadorsSupporting the training and education of casual staff who deliver AFL programmesBooking and delivering school programmes across NAB AFL Auskick, Community Football, School Football and alternate formatsStrengthening School Football pathways and helping more participants progress into community footballDelivering Footy4Fun to support the transition and retention of community football participantsGrowing participation in new and emerging markets, including opportunities for female participants, multicultural communities and people with disabilityAligning player appearances with programme activity to support participant growth and retentionContributing to priority projects and the success of the broader team

What You’ll Bring

One to two years’ experience in a similar role or fieldStrong customer service skills and a commitment to positive participant and stakeholder experiencesWell-developed written and verbal communication, interpersonal, presentation and negotiation skillsThe ability to establish priorities, organise competing tasks and deliver agreed objectivesExperience working towards and achieving targetsSound judgement when negotiating, mediating and resolving competing interestsStrong administration skills, including experience using Microsoft softwareThe ability to contribute diverse thinking and ideas while supporting changeA collaborative and motivated approach to delivering outcomes as part of a broader teamA degree in Sports Management, Business or a related field, or equivalent experience, is desirableKnowledge of AFL Victoria development programmes and their impact on the sports industry is desirable

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters.

This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What You Can Look Forward To

Play The Day Your Way, our flexible approach to working life, built to support you on game day and every dayMy Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your gamePlay Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplaceMy Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate PartnersAFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box; if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.

Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 18 September 2026