Head of Integrated Brand Experience (IBE)

As the visionary leader for the South Pacific Integrated Brand Experience (IBE) ecosystem, the Head of IBE is responsible for building, scaling, modernising brand communication across all brands within the Colgate Palmolive portfolio. Operating at the apex of media strategy, creative innovation, and brand transformation, this role defines the strategic roadmap for full-funnel content and media excellence. The Head of IBE will orchestrate the agency village and internal specialists to deliver a 'future-fit' ambition, ensuring brand-building content achieves market-leading velocity and ROI through a cutting-edge media mix.

This role will be a part of the Marketing Leadership team with primary responsibility for core markets of Australia and New Zealand. This role has a team of 3-4 specialists reporting in along with a wider agency village under the remit.

Key Responsibilities:

• IMC Execution: Direct integrated campaigns across TV, OLV, OOH, Meta, Tiktok,PR and Shopper touchpoints, driving continuous content optimisation. 

• Social first: Modern marketing capabilities, intercepting consumers along the journey across moments that matter and delighting with seamless brand experience

• Search & Digital Integration: Orchestrate holistic search (Social, AEO) and digital marketing strategies across all social channels to capture consumer intent.

• Performance & Insights: Track ROI, KPIs, SEO, and market intelligence to optimise campaign performance and capitalise on growth trends.

• Agency Leadership: Manage creative, media, and influencer agencies on briefs, talent alignment, budgets, and asset delivery.

• Cross-Functional Alignment: Partner across Brand, Innovation, Digital, Professional Relations, and Retail teams to deliver unified campaigns.

• Divisional Relationship: Align local Content, Media and strategic hub requirements with broader corporate strategy- driving alignment with APAC leadership

• Strategic Vision: Drive the 'Future Fit' transformation for SOPAC, evolving the IBE setup into a world-class center of excellence.

• Team Architecture: Lead the scaling and structure of the IBE team, defining roles and capabilities to meet future consumer and technological shifts.

• Scope Management: Draft and negotiate head-hour and production scopes of work with Brand Managers and agency partners.

• Financial Oversight: Manage the advertising budget together with category heads, controlling agency fees, production costs, and contingency funds.

• Timeline Control: Enforce strict schedules to ensure on-time execution of all IMC campaigns.

 Capability building

• Trend & Mindset Leadership: Upskill on industry trends and cascade insights to cultivate a social-centric, future-first team culture.

• Talent Development: Mentor team members to build core competencies and advance their professional growth.

• Broad-Scale Training: Upskill the wider Marketing organisation through Digital Days, workshops, and capability training programs.

• Experience: 10+ years in digital marketing, content and media strategy, agency management (experience within a matrixed corporate structure preferred).

• Content Framework Expertise: Demonstrated experience managing influencer programs, native social hooks, search optimisation, and modern full-funnel content ecosystems (including an understanding of social commerce).

• Commercial & Financial Acumen: Strong track record in agency negotiation, head-hour scope building, production budgeting, and agency roster governance.

• Stakeholder Leadership: Outstanding written and verbal communication skills, with proven ability to influence cross-functional teams and align external agency partners.

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