Consumer Education Lead

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

We are looking for a Consumer Education Lead to help build capability across AFL and AFL Club consumer teams, supporting people to use consumer systems with confidence, consistency and practical impact.

Sitting within the Consumer Platforms function and reporting to the Manager, Consumer Platforms, this role plays an important part in translating system investment, process improvement and platform change into clear learning, stronger adoption and better ways of working.

Based at AFL House in Melbourne, you will work across membership, ticketing, consumer platforms and consumer operations to design education, training and knowledge resources that help teams deliver better consumer outcomes.

What you’ll own

In this role, you will lead practical, engaging and trusted education activity that supports AFL Clubs and internal teams to get the best from consumer systems and processes.

You’ll add value through:

• Leading the development and delivery of the AFL Consumer education strategy, aligned to Consumer Platforms objectives and broader consumer outcomes
• Building strong working relationships with AFL Clubs and internal consumer teams to understand needs, identify capability gaps and provide practical support
• Designing and delivering engaging training programmes across membership, ticketing, consumer platforms and operational processes
• Developing and maintaining learning pathways, onboarding resources, playbooks, user guides, process documentation and knowledge management materials
• Supporting platform adoption by helping users understand new capabilities, system enhancements, process changes and agreed ways of working
• Partnering with Consumer Platforms, Club Membership, Ticketing and Growth teams to ensure education activity remains relevant, timely and aligned to business needs
• Facilitating knowledge sharing across AFL Clubs by showcasing better practice, encouraging consistent standards and supporting continuous improvement
• Measuring the effectiveness of training and education activity through feedback, adoption insights and performance outcomes, using learnings to improve future programmes
• Supporting change initiatives by embedding clear education and communication approaches into major projects, platform enhancements and process changes
• Using technology and AI to continuously improve how work is delivered, supporting more efficient, effective and innovative outcomes aligned to our Game Plan

What you’ll bring

• Demonstrated experience designing and delivering training, education or capability uplift programmes across multiple stakeholder groups
• Strong stakeholder management skills, with the ability to build trusted relationships across clubs, internal teams and platform owners
• The ability to translate complex systems, processes and operational concepts into simple, practical and engaging learning experiences
• Experience developing onboarding programmes, playbooks, user guides, process documentation or knowledge management resources
• Strong facilitation, presentation and written communication skills, with the ability to tailor content to different audiences and user needs
• A practical, outcome-focused approach to identifying capability gaps, prioritising learning needs and delivering solutions that improve adoption and performance
• Advanced technical capability working with Ticketmaster’s Archtics and Account Manager platforms
• Relevant knowledge of ticketing, CRM or related consumer operations platforms
• Sound judgement, collaboration and care in the way you work with others, with a commitment to helping teams succeed and do things better

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 24 August 2026.