Marketing Manager

Come & join one of WA's largest aged care providersFlexible working environmentCorporate Health Insurance discount

At Southern Cross Care WA we help people live extraordinary lives every day, connected to communities. As a provider delivering care, support and accommodation for West Australians in greatest need, our purpose is clear, and our passion is strong.

Southern Cross Care WA is a place where you can have an extraordinary impact, make an extraordinary difference, and be appreciated for extraordinary contributions.

We hope you will join us and become one of the people who make Southern Cross Care WA an extraordinary place to be.

About The Role And Where You Will Be Working

Reporting to the GM of Marketing & Experience, this newly created role plays a critical part in driving brand awareness, consideration, engagement and customer acquisition through impactful campaigns, compelling storytelling and customer-focused experiences.

The Marketing Manager will lead the planning and delivery of multi-channel marketing initiatives across traditional and digital platforms, ensuring all activity aligns with organisational objectives, brand guidelines and customer needs.

Based at our Rivervale central office, this hybrid role offers a mix of office and work-from-home flexibility, with occasional travel to aged care homes across Western Australia.

Your Responsibilities Will Include But Not Limited To

Lead the end-to-end development, execution and optimisation of creative campaigns that drive awareness, consideration, and lead generation across traditional ATL channels, as well as digital channels including search, social media, display, video and email.Collaborate with creative, media and agency partners to develop compelling campaign concepts, messaging and content that resonate with target audiences.Monitor, evaluate and report on campaign performance, providing actionable recommendations to optimise future activity and maximise return on investment.Oversee media planning, buying and campaign delivery to ensure effective audience targeting and cost-efficient outcomes.Lead brand tracking research, customer insight and competitor analysis activities to identify emerging trends, opportunities and potential risks.Develop, maintain and champion brand guidelines and standards, ensuring consistent alignment of communications, marketing materials, digital assets and content with organisational values, accessibility requirements and best-practice principles.Lead the planning, coordination and delivery of corporate, community, promotional and stakeholder events.Establish, monitor and report on key marketing, brand and campaign performance metrics.Lead and develop two coordinators, prioritise workloads to ensure tasks and projects are delivered on time and within budget.

About You

You will have experience in a similar role developing and executing integrated marketing, brand, media, and experience initiatives.

To Be Considered For This Role You’ll Need

Demonstrated ability to follow risk management strategies, identify and report hazards and adhere to work health and safety policies and proceduresExperience leading brand campaigns from strategy through to delivery and optimisation, including media planning and budget managementThe ability to influence stakeholders with a proactive, collaborative approach to delivering projectsBachelor of Commerce, Marketing or Communications desirableMinimum 8 years marketing experience, with proven ability to lead and motivate teams

Working With Us

At Southern Cross Care (WA), we are committed to being an employer of choice. As well as providing a positive and supportive environment, we also offer the following benefits:

Not-for-profit salary packaging options of up to $15,900 for general living expenses and $2,650 for entertainment benefitsCorporate Health Insurance discountFree employee assistance programA diverse range of services which allows professional development and growthPaid Parental LeaveAnnual leave starting at 4 weeks for full time employeesCarers/personal leaveService Awards for long standing employeesFlexible working environment

How To Apply

To express your interest, please apply with an up-to-date resume. A cover letter outlining your experience / suitability is preferred.

Kindly note, if your application progresses to an interview, we’ll be asking for:

National Police Clearance - current within 6 months (or evidence of application)Evidence of relevant vaccinationsA completed pre-employment health declarationProof of working rights in Australia

About Us

Established over 50 years ago, Southern Cross Care WA is a purpose-driven, not-for-profit organisation contributing to social, health and economic development in WA. We do this by enabling the delivery of integrated services in our community for the increasingly complex health, care and accommodation needs of our aging population and those living with mental illness.

Our dedicated and passionate team of around 1000 employees and 130 volunteers, deliver care and services to over 3000 West Australians across our residential, retirement village, mental health, community housing and home care portfolio.

Our promise to our clients, residents and each other is to enable extraordinary because we;

Listen, Act, Do not give up, Work as one.

Southern Cross Care WA is an equal opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.

For more information on the services, we provide visit: scrosswa.org.au

Southern Cross Housing Ltd. are part of the Southern Cross Care WA Inc. Group.