Marketing Manager

At Southern Cross Care WA we help people live extraordinary lives every day, connected to communities.

About the role and where you will be working:

Reporting to the GM of Marketing & Experience, this newly created role plays a critical part in driving brand awareness, consideration, engagement and customer acquisition through impactful campaigns, compelling storytelling and customer-focused experiences. 

The Marketing Manager will lead the planning and delivery of multi-channel marketing initiatives across traditional and digital platforms, ensuring all activity aligns with organisational objectives, brand guidelines and customer needs.

Based at our Rivervale central office, this hybrid role offers a mix of office and work-from-home flexibility, with occasional travel to aged care homes across Western Australia.

Your responsibilities will include but not limited to:

• Lead the end-to-end development, execution and optimisation of creative campaigns that drive awareness, consideration, and lead generation across traditional ATL channels, as well as digital channels including search, social media, display, video and email.
• Collaborate with creative, media and agency partners to develop compelling campaign concepts, messaging and content that resonate with target audiences.
• Monitor, evaluate and report on campaign performance, providing actionable recommendations to optimise future activity and maximise return on investment.
• Oversee media planning, buying and campaign delivery to ensure effective audience targeting and cost-efficient outcomes.
• Lead brand tracking research, customer insight and competitor analysis activities to identify emerging trends, opportunities and potential risks.
• Develop, maintain and champion brand guidelines and standards, ensuring consistent alignment of communications, marketing materials, digital assets and content with organisational values, accessibility requirements and best-practice principles.
• Lead the planning, coordination and delivery of corporate, community, promotional and stakeholder events.
• Establish, monitor and report on key marketing, brand and campaign performance metrics.
• Lead and develop two coordinators, prioritise workloads to ensure tasks and projects are delivered on time and within budget.

About you:

You will have experience in a similar role developing and executing integrated marketing, brand, media, and experience initiatives. 

To be considered for this role you’ll need:

• Demonstrated ability to follow risk management strategies, identify and report hazards and adhere to work health and safety policies and procedures
• Experience leading brand campaigns from strategy through to delivery and optimisation, including media planning and budget management
• The ability to influence stakeholders with a proactive, collaborative approach to delivering projects
• Bachelor of Commerce, Marketing or Communications desirable
• Minimum 8 years marketing experience, with proven ability to lead and motivate teams

Working with us:

At Southern Cross Care WA, our people are at the heart of everything we do. We are committed to creating an environment where employees feel valued, supported and empowered to make a meaningful difference in the lives of others. 

When you join us, you'll become part of a purpose-driven organisation that helps people live extraordinary lives, connected to communities. In return, we'll support your growth, wellbeing and career through a range of benefits including: 

• Not-for-profit salary packaging options of up to $15,900 for general living expenses and $2,650 for entertainment benefits
• Corporate Health Insurance discount
• Free employee assistance program
• A diverse range of services which allows professional development and growth
• Paid Parental Leave
• Annual leave starting at 4 weeks for full time employees
• Carers/personal leave
• Service Awards for long standing employees
• Flexible working environment 

How to apply:

To express your interest, please apply with an up-to-date resume. A cover letter outlining your experience / suitability is preferred.

Kindly note, if your application progresses to an interview, we’ll be asking for:

• National Police Clearance - current within 6 months (or evidence of application)
• Evidence of relevant vaccinations
• A completed pre-employment health declaration
• Proof of working rights in Australia

About us:

Established over 50 years ago, Southern Cross Care WA is a purpose-driven, not-for-profit organisation contributing to social, health and economic development in WA. We do this by enabling the delivery of integrated services in our community for the increasingly complex health, care and accommodation needs of our aging population and those living with mental illness.

Our dedicated and passionate team of around 1000 employees and 130 volunteers, deliver care and services to over 3000 West Australians across our residential, retirement village, mental health, community housing and home care portfolio.

Our promise to our clients, residents and each other is to enable extraordinary because we;

Listen, Act, Do not give up, Work as one.

Southern Cross Care WA is an equal opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.

For more information on the services, we provide visit: scrosswa.org.au

Southern Cross Housing Ltd. are part of the Southern Cross Care WA Inc. Group.