Product & GTM Lead - Education

Betashares Education is a purpose-led initiative focused on improving financial literacy across Australia through accessible, engaging, and scalable educational experiences.
This role is responsible for defining the strategy, positioning, and operating model for Betashares Education and building it into a high-impact platform over time. Working across Marketing, Product, Content, Data, and external partners, you will identify priority audiences, shape educational experiences, drive distribution and engagement, and establish scalable frameworks for long-term growth and impact.
This is a rare opportunity to build a nationally relevant education platform from the ground up. Success in the role will come from creating clarity in ambiguity, aligning stakeholders around a clear vision, and delivering measurable outcomes across reach, engagement, and financial capability.
Role ResponsibilitiesDefine the strategy and go-to-market approach for Betashares EducationIdentify priority audiences and develop scalable engagement pathways across varying levels of financial capabilityBuild and execute a focused roadmap spanning content, distribution, partnerships, and audience growthPartner with Equity Mates and internal teams to shape educational formats, curriculum direction, and delivery modelsDevelop scalable distribution channels and partnership-led growth opportunitiesEstablish measurement frameworks across reach, engagement, progression, and behavioural outcomesCollaborate with Product teams to improve how education is experienced across Betashares platformsAlign cross-functional stakeholders across Marketing, Product, Content, and Data teams to deliver priority initiativesDrive experimentation, optimisation, and continuous improvement using data and audience insightsContribute to long-term brand trust and financial confidence through high-quality educational experiences
Key skills and experienceMust-haves8+ years’ experience in strategy, programme leadership, growth, or go-to-market rolesExperience building and scaling zero-to-one initiatives, platforms, or audience programsStrong strategic thinking with the ability to translate vision into executionProven ability to influence and align senior cross-functional stakeholdersExperience using data, experimentation, and audience insights to drive engagement and outcomesComfortable leveraging technology and AI-enabled tools to improve delivery, scale, and operational effectiveness
Nice-to-havesExperience in financial services, fintech, education, or mediaExposure to partnership-led growth modelsExperience building education platforms, learning communities, or content ecosystemsExperience working across both brand and product environments