ELITE CREATIVE STRATEGIST TO RUN CREATIVE ACROSS TWO GROWING AUSSIE ECOM BRANDS

We're not hiring an employee. We're looking for a partner who treats these brands like they own a piece of them. Because if you're good, that's exactly where this goes.

I run two ecommerce brands in Australia. One is a Kitchenware store, the other is a Garden/Outdoor store, and together they're doing multiple 7 figures. Up until now, every angle, every hook, every creative decision has come from me. I've written the ads, done the research, built the briefs, and watched every dollar of spend like a hawk.

That got us here. It won't get us where we're going.

I'm looking for one person to take over creative strategy across both brands. Not because I'm checking out. Because I've hit the ceiling of what one person can test, and I want someone next to me who's as obsessed with finding the next winner as I am. Someone who reads a one star Amazon review and sees an ad angle. Someone who can't watch a competitor scale a creative without pulling it apart to figure out why.

THE ROLE: FULL OWNERSHIP OF CREATIVE STRATEGY

Your responsibilities:

• Deep research into our customers. Reddit, Amazon reviews, Facebook comments, forums, YouTube. You live where they talk

• Build and refine sub-avatars for both brands. Our buyers are older Australians, mostly 55+, homeowners, practical people who hate being sold to. If you can't write for them, this isn't your role

• Find breakthrough angles before the market gets tired of the current ones

• Write briefs for our video editor so clear they never have to guess

• Write briefs for static image ads. Concept, copy, layout direction, reference examples. Ready to build

• Write scripts for our UGC creators. Hooks, talking points, shot lists. Their footage is only as good as the script you hand them

• Analyse every batch. Log the learnings. Iterate the winners, kill the losers, and know the difference fast

• Watch what's working across Meta right now and get us there first

• Your one job above all of it: ship ads that convert profitably at scale, across two stores, week after week

WHO YOU ARE:

• You've done this before. Real creative strategy experience in direct response ecom, with numbers you're happy to show us

• You know why an ad worked, not just that it worked. Awareness levels, hooks, pain points, proof. This is your native language

• You can defend every creative call with data or psychology, ideally both

• You communicate early, clearly, and without being chased

• You take a losing ad as information, not an insult

• You're skilled in Claude Cowork/Code. This is a MUST. We run our research, copy, and creative workflows through it. If you're not already using AI as a daily tool, you'll be too slow for this team

BUT MORE IMPORTANTLY:

• You're hungry. You check the numbers before your coffee. A flat week annoys you until you fix it

• Good enough makes you uncomfortable. When a batch hits target you're already planning the one that beats it

• You think like an owner. Two brands means double the testing ground and double the wins to claim

• You don't wait to be told. You spot the gap, test the idea, and report back with results, not questions

• You want to be the reason two brands break through their ceiling, and you want the record to show it was you

WHAT WE OFFER:

• Base salary: $8000-$10,000/month

• Performance bonuses: structure to be discussed, tied directly to your results. Your wins pay you

• Full autonomy: I'm not hiring someone to babysit. I'm hiring someone I can hand the keys to

• Two brands, one seat: more products, more angles, more chances to prove what you can do

• Direct line to the founder: you work with me, not through layers. You'll see how the whole business runs

IMPORTANT: READ BEFORE APPLYING

This is not an entry level role and it's not a job for someone who needs a brief handed to them. If you've been the strategist behind ads that actually spent money and actually made money, and you're ready to own creative across two brands instead of being one voice in a big team, then we should talk.

To apply, send a short Loom (under 5 minutes) walking me through your past wins. The ads you were behind, the numbers they did, and your thinking behind them. No Loom, no reply.

Then let's talk.