Marketing & Communications Specialist

Marketing & Communications Specialist

QTAC is a not-for-profit organisation that provides and operates an equitable and centralised tertiary entrance system on behalf of our member and participating institutions to provide comprehensive information for prospective applicants. The institutions that participate in QTAC determine their own admission requirements and QTAC ensures that these admission rules and procedures are administered in a transparent, consistent and equitable manner.

As QTAC continues to evolve and enhance the services we provide to applicants and institutions, we are seeking a creative, organised and digitally savvy Marketing & Communications Specialist to join our Customer Experience team in a permanent full-time capacity.

This is a key role responsible for supporting the delivery of QTAC's marketing and communications activities across digital marketing, website content, social media, campaigns, stakeholder engagement and brand initiatives. Working closely with the Customer, Communications & Marketing Manager and broader Customer Experience team, you will help bring QTAC's brand to life through engaging content, impactful campaigns and effective communications that support our strategic objectives.

You will play an important role in coordinating marketing campaigns across multiple channels, managing website and social media content, supporting events and communications activities, monitoring campaign performance and identifying opportunities to improve audience engagement and reach. This role provides variety, ownership and the opportunity to contribute to meaningful outcomes that help Queenslanders access tertiary education.

This is an exciting opportunity for someone who enjoys combining creativity with data-driven decision making, thrives in a collaborative environment and is passionate about delivering engaging communications and exceptional customer experiences.

You will benefit from:

• An immediate start

• A respected and stable organisation

• A positive and rewarding team culture

• Up-to-date technology and a modern office environment

• Work from home flexibility

• Recognition for success

• Doing work that matters as we pioneer innovative and cutting-edge services to tertiary institutions and year 11 and 12 students

• Our unique QTAC culture - with fun team activities and inclusive social events, we celebrate achievements and take immense pride and accountability for the work that we do and the impact we have.

• A culture of growth, development and collaboration that supports both your professional success and work/life balance

• The opportunity to contribute across a broad range of marketing, communications and customer experience initiatives

You will:

• Coordinate and deliver digital marketing campaigns across website, email, digital advertising and other relevant channels.

• Manage and maintain website content, including campaign and landing pages, in line with QTAC's marketing and communications calendar.

• Create, publish and manage engaging content across QTAC's social media channels.

• Monitor, track and report on website, campaign and social media performance, identifying opportunities for optimisation and growth.

• Support the setup, management and improvement of digital advertising campaigns.

• Develop and adapt written, visual and multimedia content for a range of audiences and communication channels.

• Support the delivery of internal and external communications, marketing collateral and brand initiatives.

• Assist with the planning and execution of events, campaigns and promotional activities.

• Build strong relationships with internal and external stakeholders, including creative partners and service providers.

• Contribute to a collaborative, innovative and customer-focused team environment

Required Skills and Experience

You must have:

• Experience in a marketing, communications, digital marketing or related role.

• A strong understanding of digital marketing fundamentals and their application across relevant channels.

• Experience building, deploying and monitoring digital advertising campaigns using Google and/or Meta Business platforms.

• Experience working with email marketing, EDM platforms and/or marketing automation tools.

• Strong content creation, copywriting and proofreading skills across multiple communication channels.

• The ability to analyse campaign performance, identify insights and make data-informed recommendations.

• Excellent organisational and time management skills with the ability to manage competing priorities and meet deadlines.

• Well-developed interpersonal, written and verbal communication skills.

• The ability to build and maintain positive relationships with internal and external stakeholders.

• A proactive, accountable and solutions-focused approach to work.

• The ability to work collaboratively and effectively within a small team environment.

Desirable:

• Relevant tertiary qualifications in marketing, communications, digital marketing, business or a related discipline.

• Experience working with website content management systems.

• Knowledge of SEO, accessibility and digital user experience principles.

• Working knowledge of GA4 and digital performance measurement.

• Experience creating visual, video or multimedia content for digital channels.

• Experience working in a small or lean marketing team where flexibility and adaptability are valued.
  

This is a permanent full-time position based in Milton, Qld.

Please note, you must have full rights to work in Australia to be considered for this role.