Social Media Specialist – Events

About Us:

Experience Gold Coast (EGC) is a single, unified organisation that brings together HOTA (Home of the Arts), Destination Gold Coast, Study Gold Coast and Major Events Gold Coast. Formed in 2023, EGC plays a central role in driving the growth of the city’s visitor economy. EGC plays a pivotal role in supercharging outcomes across tourism, events, arts & culture and education, with a clear objective of positioning the Gold Coast as the lifestyle capital of Australia.

About the Role:

Love creating social content that gets people talking and more importantly, taking action?

We're looking for a Social Media Specialist – Events to lead the social media strategy and execution for Experience Gold Coast's exciting portfolio of events and festivals. From driving ticket sales and attendance to building engaged online communities, you'll create compelling content, monitor performance and optimise campaigns to maximise results.

Working closely with our Marketing, Events and Creative teams, you'll help bring some of the Gold Coast's most iconic events to life, such as Blues on Broadbeach, Cooly Rocks On and Groundwater Country Music Festival, using insights, trends and audience engagement to deliver outstanding commercial outcomes.

What You’ll Do:

• Develop and deliver social media strategies that drive ticket sales, attendance and engagement.
• Plan, schedule and manage engaging social content across multiple channels.
• Build and nurture online communities through proactive community management.
• Monitor campaign performance and optimise activity using data and insights.
• Identify real-time opportunities and social trends to maximise campaign impact.
• Collaborate with internal teams and creative partners to produce engaging content.
• Report on campaign performance and provide recommendations for continuous improvement.
• Build strong relationships with internal stakeholders, event partners and suppliers.

What You’ll Bring:

• 4+ years’ experience in a social media, marketing or communications role.
• Degree in Marketing, Business or a related discipline.
• Proven ability to create engaging social content that delivers commercial outcomes.
• Strong understanding of social media platforms, analytics and digital marketing.
• Excellent copywriting, communication and stakeholder management skills.
• Ability to manage multiple campaigns in a fast-paced environment.
• A creative mindset backed by strong analytical and problem-solving skills.
• Passion for events, tourism, arts and creating memorable audience experiences.

Why You'll Love Working With Us

• Be Part of the Action: Work at the heart of the Gold Coast’s thriving arts and culture scene, where creativity and community come together.
• Exclusive Discounts: Enjoy discounts at all Food and Beverage outlets across the HOTA precinct, plus discounted tickets to cinema screenings, events, and activities.
• Empowerment Time: Take four paid days per year dedicated to personal growth and wellbeing.
• Paid Parental Leave: We support our team members with paid leave during this important life stage.
• Wellbeing Support: Access Sonder, our comprehensive team member care and wellbeing service.
• Professional Development: Unlock learning opportunities through our Learning Lab, offering up to 1,000 courses to help you grow and thrive.

Join us in creating unforgettable experiences at Experience Gold Coast!

How to Apply

Love social media and fast-paced events? Then this is the perfect role for you!

To apply for this position, please submit a brief cover letter along with your resume.

Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia’s First Nations Peoples, LGBTIQ+ communities, and people with disabilities.

Closing Date: Friday 21 August 2026