Bilingual Growth Marketing & Content Executive

Bilingual Growth Marketing & Brand Executive

Spark Education Group
Balwyn, Melbourne VIC
Full Time
Salary Package: $78,000 – $100,000 (inclusive of superannuation and performance bonus)

About Spark Education Group

Spark Education Group is an international EdTech company with a strong global presence, delivering premium programs in Mathematics, Logic, AI & Robotics, Chinese, Competition Mathematics and Cubing.

With established operations in Australia and continued international expansion, we are rapidly growing through our learning centres, Partner School Program and franchise network.

We're looking for a creative, commercially minded and AI-savvy Growth Marketing & Brand Executive to help accelerate our brand awareness, customer acquisition and business growth.

This is a hands-on role where your ideas, creativity and execution will have a direct impact on one of Australia's fastest-growing education companies.

About the Role

Reporting directly to the leadership team, you'll be responsible for driving customer growth through engaging content, digital marketing, strategic partnerships and innovative brand initiatives.

Working closely with our leadership team, external marketing suppliers and overseas marketing colleagues, you'll coordinate campaigns, optimise marketing performance, improve lead generation and help shape Spark's brand as we continue to expand nationally.

This role is ideal for someone who enjoys creating content, analysing performance, embracing AI technologies and delivering measurable business outcomes.

Key Responsibilities

Content Marketing & Social Media

• Manage and grow Spark's presence across RedNote, Meta (Facebook & Instagram) and other relevant digital platforms.

• Coordinate content planning and production with external marketing agencies, content creators and overseas marketing teams.

• Create engaging short-form videos, photography, graphics and educational content aligned with Spark's premium brand.

• Maintain a consistent and professional brand image across all customer touchpoints.

• Monitor campaign performance and continuously improve customer engagement, lead quality and conversion.

Growth Marketing & Brand Development

• Plan and execute marketing campaigns that generate high-quality customer enquiries and business growth.

• Drive enrolment growth across Spark Learning Centres, Partner School Program and Franchise Network.

• Develop innovative brand initiatives through collaborations with KOLs, influencers, schools, community organisations and strategic partners.

• Support centre launches, open days, community events and promotional campaigns.

• Analyse campaign performance and recommend improvements to maximise marketing ROI.

AI-Driven Marketing & Workflow Optimisation

• Leverage AI tools such as ChatGPT, Claude, Gemini, Canva AI, CapCut AI and similar platforms to improve content creation, campaign planning and marketing productivity.

• Continuously optimise marketing workflows through AI, automation and process improvements.

• Research, evaluate and implement emerging AI marketing tools and best practices.

• Champion innovative marketing solutions that improve efficiency, scalability and customer engagement.

Brand & Business Support

• Prepare presentations, brochures and marketing collateral.

• Provide basic marketing and growth training to Spark's B2B partners, schools and franchisees to support local customer acquisition.

• Coordinate with internal teams and external stakeholders to ensure successful campaign delivery.

• Ensure brand consistency across all marketing channels and business operations.

About You

We're looking for someone who is creative, organised, proactive and enjoys working in a fast-paced environment where you can take ownership and make an impact.

Essential Skills & Experience

• 2+ years' experience in Marketing, Digital Marketing, Growth Marketing or Brand Marketing.

• Experience managing RedNote and other major social media platforms.

• Strong content creation skills, including copywriting, short-form video and visual content.

• Experience coordinating external agencies, suppliers or cross-functional teams.

• Experience with Meta Ads Manager and digital marketing campaigns.

• Hands-on experience using AI tools to improve marketing productivity and content creation.

• Strong organisational, communication and project management skills.

• Analytical mindset with the ability to interpret campaign performance and make data-driven decisions.

• Fluent written and spoken English and Mandarin are required to support cross-border collaboration, Chinese content creation and communication with key stakeholders.

Highly Desirable

• Experience in the education, tutoring or franchise industry.

• Google Ads, SEO, Google Analytics or CRM experience.

• Photography, videography or graphic design skills.

• Experience delivering presentations or training to business partners or clients.

Why Join Spark?

• Join one of Australia's fastest-growing education companies.

• Work directly with senior leadership and influence business growth.

• High level of ownership, creativity and autonomy.

• Work with cutting-edge AI tools and modern marketing technologies.

• Opportunity to help shape a nationally recognised education brand.

• Excellent career progression opportunities as the business continues to expand.

• Friendly, collaborative and entrepreneurial team culture.

Salary & Benefits

• Salary Package: $78,000 – $100,000 (inclusive of superannuation and performance bonus)

• Career development and progression opportunities.

• Exposure to international projects and cross-border collaboration.

• Work in a modern AI-powered marketing environment.

• Supportive, high-performing and innovative team culture.

How to Apply

Please submit:

• Your resume.

• A brief cover letter outlining your relevant experience.

• Links to social media accounts, marketing campaigns or content you have personally created (where available).

If you're passionate about growth marketing, AI, content creation and building an innovative education brand, we'd love to hear from you.