Social Media Executive – Xiaohongshu & Douyin

Key Responsibilities
Social Media ManagementManage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.Plan, create and publish engaging content, including posts and short-form videos.Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.Track content performance and provide regular insights to improve account growth.
KOL / KOC ManagementIdentify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.Build and maintain relationships with creators and continuously grow our influencer network.Monitor and report on influencer campaign performance.
Livestream OperationsSupport the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.Monitor livestream performance and support post-campaign reviews and optimisation.
Campaign SupportSupport social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.
About YouStrong understanding of Xiaohongshu and Douyin, including platform trends, content formats and user behaviour.
Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.
Strong Chinese copywriting skills with a good sense of content and visual trends.
Highly organised with strong communication and execution skills.
Comfortable managing multiple creators, campaigns and deadlines simultaneously.
Experience in food delivery, F&B, e-commerce or consumer brands is a plus.