Growth Marketing Lead - eCommerce (Paid & CRO)

We're an Australian D2C group building products that reduce household waste and single-use plastic, across sustainability, health and everyday consumables. We have brands in market and more in development. The team is deliberately small and we're building an AI-first team — revenue per head matters here more than headcount.

The premise of this role: someone out there has already solved the problem sitting in front of us — better funded, better staffed, three years ahead. We'd rather find them and adapt what works than invent it ourselves and lose six months being original. We prioritise speed and results, over regimented processes.

What you'll actually do, week to week:

• Run and scale paid acquisition across Meta and Google — hands on in the accounts

• Benchmark competitors and out-of-category examples (global eCom, health, supplements, wellness subscription) and convert what you find into specific, testable hypotheses

• Maintain a live, ranked test backlog — offers, landing pages, checkout, creative angles, funnels — and run it on a weekly cadence

• Build and ship onsite tests with our developer, and read the results honestly

• Build AI tooling and automations that make the next round of work faster, then hand them over so the whole team can use them

• Report on the numbers that matter: blended CAC by product, MER, contribution margin, cohort payback, subscription attach

How we work:

• Weekly rhythm: teardown → hypothesis → backlog → test → kill or scale. Fast.

• We move on evidence, not seniority. Nobody's idea is protected because of who had it.

• Tests get killed early and without ceremony. Volume of learning beats quality of any single idea.

• You'll have AI tooling from day one and be expected to build more of it. Anything you can automate, you should.

• You'll work directly with the founder and GM. There is no layer between you and the decision.

You'll probably fit if:

• You've run paid acquisition on real budgets in DTC eCommerce and can point to what you moved

• When you see a brand doing something well, your instinct is to work out exactly how and whether it transfers

• You can name the companies and operators you currently borrow from

• You're comfortable being wrong quickly and publicly, and changing direction the same day

• You've automated parts of your own job away and were pleased about it

• You want scope and speed more than title and team

This role is not:

• Managing an agency or a team

• A brand or creative custodian role

• A place where a plan survives with bad numbers

The process:

1. Short intro call (30 min)

2. A paid work sample — a real teardown-and-backlog task on our actual business, time-boxed to three hours

3. Working session on your submission with the founder

4. Offer

To apply: send your CV and a short cover letter.
Use the cover letter for one thing only — tell us about a business you think is doing something exceptionally well right now, what specifically they're doing, and how you'd adapt it for us. Half a page is plenty.
Applications without both are not considered.