Senior Growth Marketing Manager

Shape the future of yourtown’s Art Union through innovative, data-driven marketing that grows supporter engagement, delivers commercial success and helps change young lives.

yourtown is a trusted provider of services for young people, with a focus on mental health and wellbeing, long-term unemployment, prevention of youth suicide, child protection, as well as support for those experiencing domestic and family violence.

yourtown helps children and young people realise they have the ability to tackle whatever life throws at them. We help them to believe in their unique strengths, tenacity and self-determination. We recognise the courage and determination of children and young people when they reach out to yourtown for support.

Realise your potential at yourtown

your opportunity

Reporting to the Head of Marketing, the Senior Growth Marketing Manager will lead the development and delivery of integrated marketing strategies that drive sustainable revenue growth for yourtown’s Art Union program.

This role brings together insight, creativity, data and commercial discipline to grow our supporter base, strengthen loyalty, improve lifetime value and ensure every campaign is compelling, brand aligned and commercially effective.

The role also provides leadership to a small team across growth marketing, social content and marketing coordination.

In this role, you will:

• Lead the Art Union marketing strategy, ensuring all activity aligns with organisational objectives and supporter insights.
• Develop annual and campaign-specific marketing plans across digital, social, email, direct and paid media channels.
• Lead messaging, positioning and creative direction for each Art Union draw, including campaign assets, photography and videography direction.
• Using data to drive acquisition strategies to attract new customers, improve conversion and optimise cost efficiency.
• Coordinate integrated campaign delivery across channels, ensuring activity is timely, aligned and performance-focused.
• Manage agency, vendor and supplier relationships across media, PR, creative, photography, videography, design and content production.
• Monitor the Art Union marketing budget, track campaign performance and identify opportunities to improve return on investment.
• Use data-led insights to inform strategy, segmentation, targeting, supporter experience and continuous improvement.

what we are looking for

You are an experienced, data led marketing leader who knows how to balance brand, revenue and customer experience. You are commercially sharp, creatively confident and comfortable leading integrated campaigns across multiple channels and audiences.

You will bring:

• Relevant tertiary qualifications in marketing, business, communications or a related field.
• Demonstrated experience developing and executing multi-channel marketing strategies.
• Proven experience in customer acquisition and retention strategy development.
• Strong capability in campaign messaging, positioning and creative direction.
• Experience using data insights to optimise campaign performance and supporter engagement.
• Strong stakeholder engagement, communication and supplier management skills.
• A test-and-learn mindset, with the ability to innovate, optimise and improve marketing activity.

Experience in fundraising, lotteries, gaming or subscription-based marketing would be highly regarded, as would knowledge of customer relationship management, digital advertising, search engine marketing, analytics, user experience or platforms such as Microsoft Dynamics, HTML, Google Analytics or Power BI.

your benefits

When you join yourtown you will be welcomed into a safe, inclusive, and diverse community and an established and reputable national organisation. We are a resilient, resourceful, and dedicated team who strive to make a difference and not accept the status quo.

Your employment experience will include:

• salary sacrifice options to increase your take home pay
• opportunity for flexible working arrangements. Most of our team split their work week between the office and home.
• access to Paylab to help you save on everyday items like groceries, pharmaceutical, automotive services, as well as things like clothing, books, electricals, furniture, and even holidays!
• opportunities for internal and external professional development
• free access to LinkedIn Learning including over 16,000 learning modules
• a genuine focus on employee health and wellbeing
• yourWellness program includes free access to Calm & Centr Apps
• access to free and confidential counselling sessions for you and members of your immediate family
• access to discounted private health insurance, banking and finance, insurance, and superannuation through our partner organisations
• an environment that genuinely values diversity and cultural capability and is an equal opportunity employer

how to apply

If you believe in the power of young people and in yourself, join team yourtown and have an amazing impact on the lives of young people, their families, neighbourhoods and the wider community in Australia.

Click “Apply Now” to submit your application and take the next step in a career where your work truly matters.

Please click here to view the full position description: Contact: Lily Welch | Talent Acquisition Specialist | lwelch@yourtown.com.au using the subject line: Senior Growth Marketing Manager enquiry via EthicalJobs.

yourtown has a zero-tolerance approach to abuse and we believe that Safeguarding is a shared responsibility of all, for all.

yourtown is committed to providing services that protect and keep children, young people and adults at risk free from harm. The appointment of successful applicants will be subject to satisfactory screening for child-related employment including the completion of a National Criminal History Check and retention of a valid Working with Children Check.

At yourtown, everybody belongs. We welcome, celebrate, and support a diverse and inclusive workforce that represents the communities in which we work.