Channel Marketing Specialist

Who Are We?At ABN Group, we’re Australia’s leaders in construction, property, and finance. In Victoria, you’ll know us through Boutique Homes & Homebuyers Centre. Our mission is to deliver the dream of home ownership, and we’re always looking for amazing people to help create the dream.
Your ImpactAs part of a recent evolution of our Marketing function, we're looking for a Channel Manager – Performance to join the team on a 12-month contract.
Supporting ABN Victoria's two leading retail brands, Boutique Homes and Homebuyers Centre, this role offers the opportunity to shape and drive paid performance strategy for some of Victoria's most recognised home building brands.
Reporting into the Marketing team, you'll take ownership of the paid media ecosystem end-to-end, partnering with media agencies and working directly across platforms including Meta, Google and TikTok. From campaign strategy and optimisation through to lead generation, attribution and reporting, you'll play a critical role in delivering measurable business outcomes.Key responsibilities include:
Developing and leading paid channel strategy across Meta, Google, TikTok, Domain and REA, working alongside agency partners and directly within platforms where required.Owning lead integration processes and CRM lead flow, ensuring data accuracy and seamless automation through tools such as Zapier.Managing measurement, tracking and attribution frameworks to ensure reliable performance insights and reporting.Leading performance reporting and dashboard management, providing actionable recommendations on budget allocation and optimisation opportunities.Driving agency performance reviews and contributing strategic input into media planning and investment decisions.
What We're Looking ForYou're a commercially minded digital marketing professional who thrives on performance, data-driven decision making and delivering measurable results. You enjoy translating insights into action and understand the importance of accurate tracking, attribution and lead management in driving business growth.
You'll bring demonstrated experience leading paid media strategy end-to-end. Your expertise across key paid media platforms, analytical mindset and ability to manage reporting and optimisation activities will set you up for success in this role.
You'll also possess:Strong experience across paid media channels, including Meta, Google and other performance marketing platforms.A deep understanding of attribution, tracking, conversion optimisation and CRM lead management.Proven experience managing agency relationships and driving accountability against performance outcomes.Excellent communication and stakeholder management skills, with the ability to influence and collaborate across a range of business functions.Strong commercial acumen and the ability to balance strategic thinking with hands-on execution.
If you're passionate about performance marketing and enjoy owning the full customer acquisition journey from click to conversion, we'd love to hear from you!
Why You’ll Love to Work for Us
People are at the heart of everything we do. We’ve built a culture around care – of your physical, mental and financial wellbeing, and we care about your growth, both personally and in your career. Most importantly, we know how to have fun along the way.
Here’s some of what you’ll enjoy:
Health & wellbeing perks such as onsite gym, flu vaccinations, skin checks, massages & financial wellbeing seminars.Subsidised barista-made coffee onsiteRegular social events (we love a good party)Discounts on building your own home
Check out our IG here: @abngroup.au
ABN Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion and represents the communities in which we work.You must have the right to live and work in Australia to apply for this job.