Head of Sales

Job Title: Head of Sales - E-commerce CoachingLocation: Australia. Sydney preferred, with occasional time in the office.Role Type: Full time, permanent. Leads teams across Australian and US hours.Compensation: $250,000 to $280,000 AUD base. $300,000 to $350,000 AUD on target. Equity on top.
Only apply if you have personally led a sales team selling a coaching, consulting or education program priced between $10,000 and $30,000 to founders or consumers.
Company overviewEcommerce Equation helps established e-commerce brands scale. Not beginners, not side hustles. Brands already doing real revenue that want to do considerably more.
The business runs at roughly $4 million a month and is Australia's largest Meta partner.It is backed by private equity and building toward an exit in the next few years, and the leadership team holds equity in that outcome.
Job descriptionThe sales team is booked out two to three weeks. Leads arrive faster than anyone can call them, and advertising spend is being deliberately held back because there are not enough people to take the calls.
The bottleneck is leadership. We need someone in the seat who can bring new reps up to speed fast enough for the team to keep growing and for the business to keep turning ad spend up. That is the job.
You will own a sales team of around a dozen closers and setters across Australia and the United States, and roughly double it over the next twelve months.
Run the daily rhythm. Standups, coaching, one-on-ones, and every rep held to a numberGet new reps producing quickly. This is the single most important thing you will do hereRebuild the process from the moment someone applies to the moment they sign, and bring booking times down from three weeks to under 72 hoursListen to recorded calls every week and tell reps exactly where the conversation got away from themSet targets, review performance, and decide who grows and who goesOwn the sales numbers and build the reporting the founder and the board use to decide how much to spend on advertisingHire and onboard the next wave of repsKeep selling. You will run calls yourself in the Australian timezone so you stay close to the conversation you are coaching
You report to the founder and sit on the executive team.
The ideal candidateYou have built and grown sales teams before, and you are a genuinely good trainer. You can take someone new, get them producing quickly, and keep them motivated once they are.
A track record building and growing sales teams, ideally selling high ticket offers over ZoomA strong coach and trainer. You can listen to ten minutes of a call and name the exact moment it turnedYou keep people motivated. Reps work harder for you than they do for anyone elseYou have managed remote reps across multiple time zonesYou understand how a paid advertising funnel works. Speed to lead, show rate, conversion, cost per saleComfortable putting your numbers in front of a founder and a boardBased in Australia and able to get to the Sydney office occasionally
Nice to have, but not required: experience in e-commerce, digital marketing or the Shopify world.
This is a founder led business that moves fast. If you need a finished playbook and a settled org chart, you will find it frustrating. Long cycle enterprise backgrounds have not worked here. The sales cycle is days, not quarters.
Compensation$250,000 to $280,000 AUD base salary, depending on experience$300,000 to $350,000 AUD on target, with the variable paid on team productionEquity will grow with tenure and percentages will be discussed during the interview process.
The perksA seat on the executive team, reporting to the founder, in a business with a defined exitDemand that is already there. Marketing has never been the constraint in this businessA custom AI sales simulator built on the company's own calls, so new reps can practice for hours before they ever speak to a real lead