Digital Marketing and SEO Specialist

• Drive SEO, content optimisation and online reputation management

• Opportunity to work with one of Australia's largest general insurers

• Be part of a fun, flexible and dynamic team

About Hollard

Hollard Insurance is part of the Hollard Group of Companies and a top 5 General Insurer in Australia and New Zealand. We underwrite a broad range of general insurance products, including motor, home, contents, business, bicycle and pet, in proud partnership with some of Australia's biggest consumer brands and broker businesses. As an independent and privately owned company, we believe we can go further together – for our people, customers, communities and partners – through an innovative approach to providing insurance.

Our state-of-the-art facilities in North Sydney reflect our commitment to providing innovative workspaces that support hybrid and remote work.

Role Summary

The Digital Marketing and SEO Specialist is responsible for planning, implementing and optimising strategies that strengthen Hollard's online visibility and reputation across search engines, AI-powered search experiences and social platforms. Reporting to the Marketing & Brand Manager, this role combines technical SEO, content optimisation, AI search readiness and reputation management to ensure the business is visible as intended.

Key Responsibilities

• Develop and implement SEO strategies, including on-page optimisation, structured data and content improvements, to strengthen search rankings and visibility.

• Build the organisation's presence across AI-powered search platforms and generative search experiences, ensuring content is structured for optimal discoverability.

• Manage online reputation initiatives, including customer review processes and Google Business Profile administration, to strengthen customer trust and brand credibility.

• Support the planning and optimisation of paid digital advertising and social media activity that reinforces brand visibility and SEO objectives.

• Deliver regular performance reporting across SEO, AI visibility and campaign metrics, using data to continuously refine digital strategy.

About You

• Demonstrated experience in SEO and digital marketing, with strong technical SEO, on-page optimisation and content strategy skills, including schema markup and structured data.

• Working knowledge of AI-powered search, AI Overviews and Generative Engine Optimisation (GEO).

• Proficiency with industry tools such as Semrush, Google Analytics 4, Google Search Console and Google Tag Manager.

• Experience managing online reputation, customer reviews and Google Business Profiles.

• Strong analytical and reporting skills, with excellent written and verbal communication.

Working at Hollard

At Hollard, you'll discover an environment where you can truly make an impact. We offer the best of both worlds – the opportunity, agility and creativity of a company growing with scale, alongside a focus on becoming a catalyst for enduring, positive, social change.

We're a tight-knit team, where authentic voices and unique perspectives matter. We work supportively, collaboratively and inclusively to help shape our future and create shared value for our communities.

Hollard proudly promotes flexible work including remote work, non-traditional work patterns, and work-family balance. We're also unapologetically committed to creating a workplace that values your diversity with a true sense of inclusion. We actively seek to hire for your different lived experiences, including as it relates to disability, ethnicity, faith, Aboriginal and Torres Strait Islander Peoples, gender diversity, sexual orientation, age, neurodiversity.

We're building something special. Working closely with our industry partners to reshape insurance for the better, we're people changing insurance.

Please note:

Even if you don't meet all our selection criteria, we encourage you to apply.

A full background check will be completed on the successful applicant.

Visit the Hollard careers page to learn about how Hollard will collect, store and handle your personal information.

We will not require any support from Recruitment Agencies and kindly request that no unsolicited resumes are sent to Hollard in relation to this role or others. Only direct applications will be considered.