Digital Marketing Specialist (SEO, PPC & AI Search)

About Us Deepdale Group is a diverse and growing group of companies and are scaling our B2B operations across multiple brands and entities. With teams across Perth, Melbourne, Brisbane, and beyond, we’re focused on driving profitable growth through outstanding digital experiences and operational excellence.
We’re looking for a skilled and proactive Digital Marketing Specialist to take ownership of our search marketing performance, including SEO, Google Ads, and emerging AI-driven search optimisation. The roleYou will manage and optimise all aspects of search marketing for our websites and eCommerce platforms. This is a hands-on role with strategic input, focused on increasing qualified traffic, conversions, and ROI across organic, paid, and AI-powered search channels. Key responsibilities
Technical SEO management: Monitor website health, indexing, crawl ability, site speed and technical issues. Conduct keyword research, analyse user journeys and site structure with heat maps, manage backlink strategies, redirects, schema markup, internal linking and ensure best practices for search visibility.
Technical content strategy: Support content writers to develop keyword-driven content strategies across brands. Identify keyword opportunities through competitor analysis and search trends. Brief content creators and writers with keywords and topics recommendations for AEO/GEO citing.
Paid search & social ad management: Plan, execute, and optimise full-funnel Google Ads campaigns (Search, Shopping, Performance Max, Display, Remarketing) with the opportunity to support and improve Meta Ads campaigns. Manage budgets, bids, ad copy, and landing pages to maximise qualified traffic, conversions and ROI.
AI Search Optimisation: Stay ahead of AI-driven search developments (Google AI Overviews, generative search, semantic search). Optimise content and structured data for AI visibility, experiment with AI search features, and leverage AI tools for content, keyword insights, and performance improvements.
Analytics & CRO: Use GA4, Google Ads, Search Console, Tag Manager, Hotjar and supporting tools to track performance, improve conversion rates and turn performance data into actionable recommendations.
Collaboration: Work closely with our digital, content, and development teams to align search efforts with broader marketing and business goals.
Testing & Innovation: Run A/B tests, identify new opportunities, and recommend improvements for site performance and user experience.
Required capabilities & experience
Proven Expertise: 3+ years in SEO and Google Ads/PPCAI Search & Tools: Solid understanding of AI in search marketing and experience using AI-powered toolsTechnical Skills:Google Ads and Google Analytics certifications (or equivalent).Proficiency with SEO tools (Ahrefs, SEMrush, etc.).Knowledge of web technologies, schema markup, and conversion rate optimisation.Analytical & Strategic Mindset: Data-driven with strong analytical skills and the ability to turn data into actionable strategies.Soft Skills: Excellent communication, project management, and collaboration. Self-motivated and results-oriented. What We OfferCompetitive salary package depending on experience, plus performance bonuses.Flexible/hybrid working arrangements based in Perth.Opportunity to drive digital growth for a diverse and scaling group of companies with ambitious targets.Professional development support (certifications, tools, conferences).Collaborative team environment with real impact on revenue and customer experience. To Apply Please send your resume, a brief cover letter outlining your relevant experience (especially SEO, PPC and AI search results) and examples of successful projects to marketing@deepldalegroup.com.au We encourage applications from talented individuals who are passionate about digital marketing and eager to embrace AI advancements in search. Shortlisted candidates will be contacted for an interview.