Influencer Marketing Manager

Our Company
Vuly Play is a globally recognised, award-winning leader in outdoor play equipment, specialising in trampolines, swing sets, and monkey bars. We are committed to designing the safest, highest quality, and most fun products on the market. Headquartered in Brisbane, we operate across domestic and international markets, experiencing rapid growth and innovation.

The Role
This is not a coordination role – this is a deal-making role. The Influencer Marketing Manager is responsible for identifying, building, and executing partnerships with the top family and parenting creators across Australia, the United States, Canada, the United Kingdom, and Europe. Reporting to the Chief Digital Marketing Officer, you'll go beyond sending emails to influencers and instead build meaningful, long-term partnerships that move the brand and turn creator relationships into real growth for Vuly.

Core Accountabilities

• Partnership Development – Identify and build relationships with top family and parenting influencers across every region Vuly sells in.

• Deal-Making – Negotiate and execute brand deals, collaborations, and long-term partnerships with creators.

• Content Collaboration – Manage content collaborations from concept through to posting, working closely with the Digital Marketing team to amplify campaigns.

• Sourcing & Strategy – Source high-quality collaboration opportunities aligned with our customer base of mothers, and build a repeatable system for influencer growth rather than one-off deals.

• Performance & ROI – Track performance and continuously improve return on investment from partnerships.

Key Experience
Essential

• Strong experience in influencer partnerships or marketing.

• Proven track record working with creators at scale.

• Deep understanding of the North American, Oceania, and European creator landscape.

• Experience working with mother/family-focused audiences.

• Strong negotiation and relationship-building skills.

• Commercial mindset with a clear focus on ROI.

• High ownership and ability to operate independently.

Desirable

• Experience with perpetual rights negotiations.

• Proactive communication and reporting skills.

• Strong analytical skills.

Why Work with Vuly?

• Bonus': Competitive bonus structure is available based on rewarding hard work with tangible incentives.

• Global Reach: Build and own partnerships with top-tier creators across Canada, the US, Australia, the UK, and Europe.

• Real Ownership: This is a deal-making role with genuine autonomy – you decide who to partner with and how.

• Great Culture: Join a passionate, energetic team where ambition is matched with a genuine sense of fun.

• Perks: Enjoy generous staff discounts on our award-winning products so your own family can get in on the fun too.

How to apply

Along with your resume, please submit a short (2 minute) video addressing the following:

1. Your strengths in terms of skills and experience

2. The most challenging project you've experienced in your career, and how you overcame it

3. What responsibilities you're looking for in your next position

4. Why you feel you're a strong fit for this role

Please send your application and video to ***********@vulyplay.com