Digital Marketing Specialist

Location: Hybrid work from our Sydney CBD officeCompany: Elek.com
About UsELEK.com is a leading provider of specialist engineering software used by professional and technical teams worldwide. Our products support complex, real-world workflows and are trusted by customers across multiple markets.We're entering our next stage of growth, implementing AI in our products, sharpening how we go to market, improving how our products are understood and adopted, and building a more scalable commercial engine across our portfolio.
About the RoleWe're looking for a Digital Marketing Specialist to support our Marketing Manager in planning, executing, and optimising digital marketing campaigns across our portfolio of engineering software products. This is a hands-on, execution-focused role centred on running and improving our digital channels day to day.You'll work closely with the Marketing Manager and broader team to turn clear direction into high-quality, market-facing work across web, search, email, paid, and social. This role suits someone who enjoys being close to the product, shipping real work, and using data to make each campaign better than the last.
Key ResponsibilitiesExecute digital marketing activity across multiple B2B engineering and AI software products, including:Website and product page updates, publishing, and on-page optimisationSEO, GEO and organic content support (keyword research, metadata, internal linking)Paid campaigns across search and social (setup, monitoring, optimisation)Email marketing and nurture sequences (build, test, send, report)Organic social media scheduling and community engagementReporting on channel and campaign performance using analytics toolsHelp maintain consistent messaging and positioning across digital touchpointsSupport the Marketing Manager in producing sales and customer-facing materialsHelp improve self-serve acquisition and onboarding experiencesWork with analytics and product signals to inform iteration and improvementShare clear, structured feedback on what's working across channels and where adjustments are needed
About YouYou're a good fit for this role if you:Have hands-on experience running digital marketing channels in a B2B software or SaaS environmentAre comfortable owning tasks end-to-end, from brief through to published outputUnderstand that different products and customers require different marketing approachesCan work effectively with imperfect information and minimal processAre practical, organised, and focused on outcomes rather than activityYou enjoy working with clear direction, collaborating closely with the Marketing Manager, product, and sales, and seeing your work land in the market.
Bonus PointsExperience with SEO and paid acquisition for sales-assisted software productsExperience with producing video content - YouTube, TikTok, other social platforms. Exposure to self-serve SaaS marketing or onboarding flowsStrong written communication and product storytelling skillsExperience working in a small or scaling software company
What We OfferCompetitive salary, based on experienceHybrid working from our Sydney CBD officeA focused, low-bureaucracy environment with clear accountabilityThe opportunity to work closely with the marketing team and have a visible impactA supportive team culture that values clarity, ownership, and execution