Inside Sales Representative

About the role

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities for Account Executives through proactive prospecting, lead qualification, and re-engagement activities. This role sits at the critical front end of the revenue engine and requires commercial judgement, discipline, and confidence engaging senior stakeholders. The SDR owns early-stage pipeline creation by qualifying with intent, identifying buying signals, and creating urgency around compliance and risk imperatives. Success is measured by the number of meetings booked, and progression by the Account Executive to Sales Qualified Leads (SQLs) and that progress into revenue.

Key responsibilities

• Execute structured outbound prospecting across cold and warm leads.

• Engage gatekeepers, influencers, and decision-makers to uncover buying intent.

• Qualify prospects against agreed criteria (budget, authority, need, timing).

• Re-engage dormant and recycled leads with renewed value-based messaging.

• Schedule meetings that demonstrate clear intent and defined next steps.

• Reschedule cancelled meetings and no shows.

• Collaborate closely with Account Executives to ensure seamless handover.

• Maintain a consistent monthly contribution to new business pipeline.

• Position Sentrient's compliance, risk, and HR solutions with confidence.

• Maintain accurate CRM records, notes, and follow-up tasks.

About you

• Experience in sales development, outbound prospecting and appointment setting.

• Demonstrated ability to engage senior stakeholders professionally.

• Strong qualification skills and commercial curiosity.

• Ability to communicate urgency around compliance, governance, and risk.

• Experience working with CRM systems and structured sales workflows.

• High activity tolerance with disciplined follow-through.

• Resilient, results-driven, and comfortable operating in a target-based environment.

• Excellent verbal and written communication skills in English.