Social and Digital Content Specialist

📍 Melbourne  

💼 Full-time  

🎬 Reports to Studio Director

💰 Up to $85,000 + Super, pending experience

Sherpa is looking for a Social and Digital Content Specialist: a hands-on social native who can turn audience insights, brand objectives and performance data into content that feels timely, useful and pitch-perfect for each platform.

You’ll create planned content with purpose, jump on reactive opportunities when the moment strikes, and use AI tools intelligently to make your workflow sharper, faster and more effective – without losing the human judgement, creativity and craft our clients love.

THE ROLE

• Shape the approach – balance planned activity with agile, reactive opportunities, building monthly calendars while staying close to culture, platform shifts and audience behaviour
• Translate strategy into content – turn content pillars, brand guidelines and key messages into creative territories and actionable plans across Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts
• Get on the tools – write and edit copy for captions, email, landing pages and campaign assets; design posts and digital graphics in Canva, Figma and/or Adobe Creative Suite; plan and capture low-fi, platform-native video
• Brief the specialists – storyboard visual assets and brief designers, photographers, videographers and creators with clear direction when specialist input is needed
• Guard the brand – act as brand guardian across your accounts, using AI responsibly while maintaining strong tone of voice, creative consistency and review processes
• Keep it running seamlessly – manage social calendars and scheduling across multiple accounts, support community management, and identify top-performing organic content for paid amplification
• Turn data into direction – prepare weekly and monthly performance updates, using analytics platforms and approved AI tools to summarise insights and shape future planning

WHO WE’RE LOOKING FOR

You’re a digital content native who lives in Instagram, TikTok, Facebook and LinkedIn. You understand what makes content work in-feed, in Stories, in short-form video and across owned channels, and you know how to adapt ideas for different brands, audiences and platforms.

You’re creative, but practical. You can interpret a content strategy, come up with strong ideas, turn them into executable formats, and deliver them on time, on brand and within scope – comfortable moving between planned evergreen content and reactive social opportunities.

You’re also AI fluent. You’re already using AI tools to support research, ideation, planning, content development, versioning, repurposing, optimisation or reporting – and you understand the importance of applying human judgement, fact-checking, confidentiality and brand oversight.

You’ll bring:

• 3+ years planning and managing social content across Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts
• Strong copywriting and editing skills across social, email, landing page and campaign formats
• A good eye for visual content and confidence in Canva, Figma and/or Adobe Creative Suite
• Experience concepting, scripting, capturing and editing short-form, platform-native video
• An understanding of social, video, paid and digital performance metrics – and how to turn data into recommendations
• Strong client and stakeholder management skills, including feedback, approvals and timelines
• Experience with scheduling tools (HubSpot, Meta Business Suite) and community management best practice
• Curiosity about platform shifts, content trends and emerging AI tools

SALARY & BENEFITS

The starting salary for this role is up to $85,000 + Super, based on experience.

We are also proud of the perks and benefits our staff enjoy being part of the wider Hardie Grant business, including:

• 4 x bonus half days each year for a bit of R&R
• Menstrual & menopausal leave
• Purchased leave options
• Summer Fridays December – February
• 3 months paid parental leave (on top of the standard Government program!)
• Free counselling for work/personal matters for you & members of your household
• Socially-conscious policies – including volunteer leave, blood donation leave, fertility treatment leave and gender transition leave, supported by our active Diversity & Inclusion and ESG committees
• 50% discount on all Hardie Grant published book titles
• Offices with state-of-the-art end of trip facilities

ABOUT SHERPA

We a Melbourne-based creative production agency that’s all about bringing fresh ideas to life. We’re part of a national network of creative minds, but what sets us apart is our killer client service and commitment to always do great work. Take a look at our work here: https://www.sherpa.today/

We are part of the Hardie Grant Media network, and you’ll be working on client in tandem with our sister agencies in the network – there will be endless variety and opportunity!

BE YOURSELF, WE LIKE YOU THAT WAY

At Heads & Tales, authenticity is at the heart of everything we do. We know that diverse and inclusive teams have a positive impact on our culture and our business. We celebrate multiple approaches, points of view and backgrounds. We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work.

At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you. We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience.

READY TO APPLY?

Sound like you? Send us your CV – we’d love to hear from you.